Harvey Norman founder Gerry Harvey says Harvey Norman has reduced its forecasts for online sales, believing he got carried away with how big a market he could capture online.
The company was targeting 5% of turnover to be online, while the actual sales figure appears to be as low as 0.5-1%.
Mr Harvey has announced they would now target online sales to achieve 1-2% of total turnover.
The team over at smartcompany.com.au has 3 tips for Harvey Norman, but they could just as easily apply to any other online store.
They are:
- Emphasise your deals
- Reduce the shipping times
- Give the website a redesign
To read more about these tips check out smartcompany.com.au
