Archive for August, 2012

A social media lesson from a 200-year-old flour company

Monday, August 20th, 2012

You may be wondering what benefits social media can have for your business. You may even wonder if anyone is interested in what you have to say.

One of the challenges is working out what you can convey that will engage your users. has a case study on a flour company and how they’ve effectively used social media. If a flour company can succesfully build a massive social audience then you can to. Think outside the box, as King Arthur Flour did.

“King Arthur Flour markets its brand by telling interesting and informative stories across multiple mediums, especially video.

In keeping with its goal of educating amateur, professional and aspiring bakers, King Arthur Flour runs a baking education centre, a schools-based “Life Skills Bread Baking Program” and a series of travelling, free baking demos.”

You can read the full article by clicking here.