Posts Tagged ‘Western Australia’

Western Australia tourism business discovers power of social media just in time

Monday, December 16th, 2013
Photo credit; Jason A. Howie on Flickr

Photo credit; Jason A. Howie on Flickr

A Western Australia tourism business on the brink of bankruptcy discovered just how powerful social media could be in the nick of time.

After spending tens of thousands of dollars on traditional advertising for his¬†one-man Margaret River Discovery Company and getting nothing in return, Sean Blocksidge was five days away from packing it in for good when the social media gods smiled on him. A few couples who had partaken in tours with his company, which provides 4WD tours of the rocky coast and canoeing on Margaret River’s famous waterway, left positive reviews on TripAdvisor and opened the floodgates for Blocksidge.

“I didn’t understand the power of this thing,” said Blocksidge. “And the algorithms behind it suddenly spun me up into the number one thing to do in Margaret River. That was it. The next morning, everything turned around. The phone and email went nuts and I’ve never looked back. Chock-a-block every day.”

For two straight years, it was then listed as the number one tourist activity in Australia.

And every day, Blocksidge does his due diligence by spending 15 minutes taking and uploading a photo of the region to his Facebook page, which auto-links to Twitter, and he then re-posts it to Instagram.

If it’s picked up by TourismWA, his image is viewed by millions.

To read more on this story, click here.

Australian social mobile advertising site Moko set to tap into US colleges

Monday, September 16th, 2013

From its humble beginnings as a five-person operation above a Perth hairdresser just a few short years ago, Moko has come a long way.

Photo credit; Richard Patterson on Flickr

Photo credit; Richard Patterson on Flickr

And it is now set to try and crack the United States college market with its mobile social media advertising platform, plus a $US1 billion capitalisation on the world’s biggest technology stock exchange.

Next month, the Western Australia company will launch a service to connect advertisers with 5 million American college students, the ready-made audience that gave Facebook its start.

Although this means it will be competing with Google and Facebook for a portion of the $US7.65 billion ($A8.5 billion) US mobile advertising market, this is the first stage of a plan to list on Nasdaq, according to chief executive officer and founder Ian Rodwell.

Its first major deal with the American Collegiate Intramural Sports (AMIS) association gives it an initial audience of 5 million university students (out of 21.6 million) at 200 colleges across the country.

To read more on this story, click here.

Wired and Wonderful brings African crafts to Australia

Tuesday, September 3rd, 2013

Online store Wired and Wonderful, run by Christina Cridland in Perth, imports handmade African gifts, homewares and jewellery.

Established in 2011 after Cridland felt unsatisfied by her career as a journalist, the store has allowed her to spend more time at home with her young son.

Prior to starting her importing, Cridland visited the shop she was doing business with to ensure it was a fair trade workplace.

To read more on this story, click here.

Bowerhouse becomes online powerhouse in homewares

Wednesday, August 28th, 2013

Perth, Western Australia’s Natalie Long spent years in the fashion industry before setting off in a new direction and creating her own homewares brand and online store Bowerhouse.

She designs her own homewares for Bowerhouse, which has been in operation since 2012.

To read more on this story, click here.

 

 

 

Tickle the Imagination magazine’s founder tickled pink at success

Tuesday, August 27th, 2013

Tanya Collier, founder of Tickle the Imagination Magazine, had always had a love for design and creating things. So after many twists and turns, she finally decided to put her efforts into Tickle the Imagination.

After moving around for a few years, Collier and her family settled in Perth, Western Australia and she got down to the business of running her own online publication, which features designers and makers.

To read more on this story, click here.

The Baby Emporium has it all for your wee one

Friday, August 23rd, 2013

Started by Melissa Lichocik in 2012 in Perth, Western Australia, The Baby Emporium sells modern and innovative baby products online.

Having her own children inspired Lichocik to stay home and start her own online business. An avid online shopper, Lichocik appreciated the variety of the baby products she was able to find online and decided to bring them all into one convenient online space.

To read more about this story, click here.

Google announces Australia’s most web savvy towns

Friday, August 16th, 2013

Google yesterday announced Australia’s most web-savvy towns with its second eTown Awards, celebrating cities and regions whose small businesses make the best use of the web to connect with customers and grow.

Australia’s winning eTowns by state and territory are:

  • Cockburn, WA
  • Darwin, NT
  • Holdfast Bay, SA
  • Launceston, Tasmania
  • North Sydney, NSW
  • Port Phillip, Vic
  • South Canberra, ACT
  • Sunshine Coast, Qld

Claire Hatton, Head of Local Business, Google Australia, told Dynamic Business that business operators who successfully integrate digital strategies are simply more competitive.

“We see through our research that small businesses that actually use digital are more successful — they grow revenue and employ more people,” Hatton said. “This web advantage also extends to towns and regions which need no longer rely on a single local resource or industry to prosper. A town’s real assets are now their small businesses owners and employees,” Hatton said.

The link between digital engagement and commercial success has been firmly established, and a recent report by Deloitte Access Economics published in April this year found that Australian small businesses with high digital engagement are twice as likely to be growing revenue, and earn twice as much revenue per employee. They are also four times more likely to be hiring additional staff.

“The location of your shop front or size of your workforce doesn’t matter online. Every business has the opportunity to engage customers and grow,” Hatton said. “Whether you’re a boutique hotel, beautician or surf school, if you’re not online you’re missing out on a direct line to thousands of potential customers.”

To read more on this story, click here.