Archive for the ‘Uncategorized’ Category

Online wine retailer takes home the Deloitte Technology Fast 50 award for 2013

Wednesday, December 4th, 2013
Photo credit; Uncalno Tekno on Flickr

Photo credit; Uncalno Tekno on Flickr

Vinomofo, an online wine retailer with revenue growth of 1,723% over the past three years has taken home the Deloitte Technology Fast 50 award for 2013.

Co-founder and CEO Andre Eikmeier said the award is recognition of the “impact of a million decisions we’ve made, and the traction in the marketplace. Since we’ve grown profitably, rather than simply pumped capital into marketing dollars to ‘buy’ our growth, it’s something we’ve very proud of. For us, our customers and suppliers aren’t just transacting with us; they have to a large degree invested in our journey. They believe in us, and have championed us from start-up.”

Deloitte’s Technology Fast 50 leader Joshua Tanchel said in a statement that Vinomofo’s innovative customer relationship model and its use of social media to enhance consumer engagement contributed to the business’s success.

“Vinomofo has disrupted and redefined the ultra-competitive online wine market since its launch three years ago. They have pioneered a content driven approach that has been a real hit for consumers, helping to break down barriers and open up new channels to market by working directly with wine producers.”

The Deloitte Technology Fast 50 Program ranks 50 of Australia’s fastest growing public and private technology companies, based on percentage revenue growth over three years (2011 to 2013).

Total revenue for this year’s Fast 50 winners was approximately $1.7 billion. Average three-year revenue growth for this year’s winners was 222%.

Melbourne-based online foreign exchange broker Pepperstone, which was founded in 2010, won the Rising Star Award, which recognises companies with strong growth potential that do not qualify for the Technology Fast 50 list, either because they don’t have revenue data for three years or they don’t meet the $8 million income threshold to take part in the Technology Fast 50 program.

To read more about this story, click here.

Well-known online entrepreneur shares 10 signs that an internet company will fail

Monday, October 28th, 2013
Photo credit; Nima Badiey on Flickr

Photo credit; Nima Badiey on Flickr

Australian internet entrepreneur Fred Schebesta,  who founded online comparison website and is also a StartupSmart mentor, has put together a list of the signs he says show that an internet company is likely to fail.

Here are Schebesta’s 10 indicators that an internet company is set for failure:

1. The owner expects it to go viral

“The most successful viral campaigns out there are for brands that have already established themselves in the market and have an existing following. Viral campaigns drive brand awareness not sales and should support a core marketing strategy, not the other way round.”

2. The chosen idea adds to an already ‘successful’ core product

“A product that adds value to another successful idea can thrive in the beginning however, when the existing product fails or its owner decides that they can create that add-on even better, this business becomes redundant.”

3. The product is good but could easily operate as a free service

“I’ve watched entrepreneurs crumble as larger businesses swoop in and offer a similar service for free. Remarkably I’ve also watched as others try to establish a paid service when it’s already available at no cost to the consumer! It’s not a good idea if money can’t be made from it.”

4. It’s a faceless business

“Brands that are non-personable scream out to customers that they’re money-making schemes. Customers need someone to talk to when things go wrong, otherwise frustrations can kill a good reputation.”

5. The owner has picked a business where others continuously fail

“Two words — group buying. Why do businesses keep trying to establish in this dying market, especially when it’s dominated by a handful of larger businesses? Too often I see business owners who are too proud to change an idea or enter a different market, sometimes you just have to go back to the drawing board.”

6. There is no differentiation to well-established competitors

“Think or — they operate so well in the market that smaller competitors don’t stand a chance. When an entrepreneur thinks they have a differentiation, they need to question how long it would be before their largest competitor also incorporates this idea.”

7. The business can’t be explained to a 12-year-old

Over-complicated ideas result in users switching off completely. If a 12-year-old doesn’t understand a product then I say don’t bother taking it any further.”

8. It’s for a niche market, not the mass market

“Australia is already a tiny market to operate in and those businesses with a niche idea are narrowing their success even further. When an idea becomes too specific consumers feel alienated and lose interest.”

9. eBay, Google or Facebook are its biggest competitors

“I am flooded with requests each month from the ‘budding’ Mark Zuckerberg. You are not the next social network. That ship has sailed, now we need to move on.”

10. The owner is trying to find new industries or customer problems to solve

“If a product doesn’t solve an obvious problem or make a customer have an ‘Aha!’ moment then it shouldn’t exist. If there are existing solutions to problems that an entrepreneur is trying to compete then they need to innovate in a whole new way to get audiences on board.”

To read more on this story, click here.

The Iconic defends recent job cuts and losses as growth phase

Wednesday, July 3rd, 2013

Online retail giant The Iconic has defended recent staff cuts and losses as a shift from start up phase to a more established phase.

The company suffered $14 million in losses in its first year of operations and has laid off about 10% of its 300 member workforce recently.

But if co-founder Adam Jacobs is to be believed, that is all part of the plan.

“Last year we invested heavily in market entry. Our focus was on growth. And we experienced hyper-growth and that was great for us – it was a validation of our business model,” Jacobs recently told the Financial Review Sunday.

To read more about this story, click here.


Online sales reached a trilion US dollars

Thursday, May 23rd, 2013

According to an article published at the Sydney herald Newspaper, the business-to-consumer e-commerce has passed a trillion US dollars in a single year  for the first time. In 2012, more than 10 million people, or almost 50% of the population, had bought something online, spending an average of $3,547 per person.

What is more interesting about this news is that the average expenditure per online buyer in Australia is higher than in the US and the UK by 54 per cent. It is also expected that the average expenditure per online buyer for Australia will grow by 7.2 per cent this year.

This means that the physical stores are definitely going to be affected by this change, it is the time for online stores to dominate the market.

Read the full article at:

Damp Streetwear and the reasons to go for online business

Sunday, April 14th, 2013

Damp Streetwear is a retail shop that has recently discovered the power of online business and how it can improve their sales. Damp Streetwear is owned by Matt Dampney, he is the founder of cutting edge clothing brand and also owns a design studio in Australia. Matt Dampney has decided to start the online retailing for the clothing side of his business, this is to increase his sales and reduce the costs of running a business on the street such as shop rental.

Matt says his business used to pay between $20,000-50,000 annually for the cost of shop rental which is very expensive. This was before he found out about the idea of online business, which gave him a substantial opportunity to expand and market his business.

You can read more over at


Video SEO Plugin for WordPress integrated with Yoast SEO – Review

Sunday, March 24th, 2013

Joost de Valk has developed a powerful Video SEO Plugin for WordPress, it provides video rich snippets and increases your click through rate (CTR) for search results. Search results are much more informative with video snippets.

This plugin works alongside Yoast Search Engine Optimization plugin, It costs $89, it helps in getting video rich snippets through search engine results. Videos and Images are things that are really hard to be crawled by search engine so having a tool like this makes life a lot more easier and gives a peace of mind when thinking about Search Engine Optimization.

The Plugin provides:
  • Automatic XML Video Sitemap generation (adding on to the WordPress SEO XML Sitemaps)
  • MediaRSS enhancements to your RSS feed
  • videoObject markup
  • Snippet previews with the video still in them
  • Facebook OpenGraph tags on your video pages
  • YouTube, Vimeo,, Dailymotion, VideoPress, Flickr, Metacafe, Veoh, and Viddler

The tool works with Yoasts free WordPress SEO plugin.

Watch the video below to learn more about the power of this plugin:


Introducing WooCommerce 2.0.2 – The latest version of WooCommerce is here.

Friday, March 15th, 2013

WooCommerce is a plugin that helps manage online stores using a WordPress website. WooCommerce 2.0.2 has officially been released to the public market. It has been considered as a major release as it has brought more features to better handle online sales.

WordPress is an open source web software, also known as a Content Management System (CMS) for managing of websites and blogs. WordPress is free software and is open to download for the public. WordPress is fully integrated with WooCommerce 2.0.2, together they make a great tool for customers, developers and website managers.

WooCommerce 2.0.2 has been released for the purpose of adding more features and fixing up some minimal issues in the previous versions of WooCommerce. WooCommerce 2.0.2 offers strength and stability, smart dashboard widgets and reporting tools, and is customizable so it can be modified to work with any installed theme.

Some of the new features of WooCommerce 2.0.2 are:

  • Improved pagination & sorting
  • Star ratings in archives
  • Realtime checkout validation
  • Cache friendly cart widgets
  • and many many more

In general, the WooCommerce 2.0.2 plugin is a really useful release as it offers more functionality & helps in controlling online sales for businesses. It is easy to use for customers who want to pay for products they buy online, with WooCommerce 2.0.2 they can do that  using various payment gateways and methods. It has features such as free shipping and flat rate shipping. All these features make up a really useful plugin that is fully integrated with WordPress.

Read the article here for more information about WooCommerce 2.0.2.

Facebook doing a ‘really bad job’, says Google CEO

Monday, January 21st, 2013

Google CEO Larry Page answered a question about Google’s motivations for competing with Facebook in social networking by going on the attack, saying “They’re a company that’s strong in that space,” “But they’re also doing a really bad job on their products.”

He didn’t expand on which products he believed were performing badly.

Read more:

Is Facebook about to enter the search engine battle?

Friday, September 14th, 2012

In his first public appearance since the Facebook’s IPO Mark Zuckerburg has indicated Facebook is planning in future to add an ability to search for information on the website.

Queries like “Which restaurant have my friends been to recently and liked?” will be possible.

Google dominates the search engine market, so it will be interesting to see how Facebook fares, particularly as queries such as the above are not possible on engines such as Google.

You can read more over at

Retailers demand clearer view of online shopping

Monday, April 9th, 2012

The Australian Retailers Association has recommended the Australian Bureau of Statistics disclose more detail on the ‘other’ retail sales category to show the speed in growth of online sales.

The ABS current splits retailing into a number of different categories, such as clothing and household goods. However it does not specifically categorise online sales with the existing groups.

“Online retailing is in the ‘other’ retailing area, so you don’t know what percentage of that ‘other’ retailing is the online,” said Australian Retailers Association executive director Russell Zimmerman.

You can