Posts Tagged ‘Facebook’

Facebook brings video ads to Australia

Thursday, June 12th, 2014
Photo credit; Jason A. Howie on Flickr

Photo credit; Jason A. Howie on Flickr

Facebook is bringing its Premium Video Ads and Video Metrics to Australia, one of seven markets outside of the US where Facebook is rolling out the new services.

Interactive Advertising Bureau (IAB) chief executive Alice Manners said recent estimates showed video advertising was growing at 55.7 per cent, representing 14.3 per cent of digital display dollars, for the quarter.

Facebook Australia and New Zealand managing director Will Easton said that Facebook Premium Video offers brands new ways to engage and connect with over 10 million Australians who access Facebook daily.

“In the coming months, we’ll be working closely with advertisers to deliver high-quality video campaigns that create the best possible advertising experience,” Mr Easton said.

The 15-second video ads appear in users’ newsfeeds and play automatically with the sound muted until they are clicked on.

Facebook began selling ads in the United States in March.

To read more about this story, click here.

AdRoll coming to Australia

Friday, March 21st, 2014
Photo credit; Jason A. Howie on Flickr

Photo credit; Jason A. Howie on Flickr

AdRoll is coming to Australia and hopes to hire 20 people by the end of this year.

AdRoll, used by internet giants like Facebook and Twitter, is a retargeting company that presents ads to internet users based on their previous searches, which are meant to deliver more sales because they reflect a reader’s interests.

Digital advertising is the fasted-growing type of advertising in Australia, making up 18% of ad bookings by advertising buyers in February. And in the eight months to February it grew by 23.4% to $910 million, compared with 4% growth across all mediums, according to this week’s figures from the Standard Media Index.

To read more on this story, click here.

SEO out, social media in as ways to attract customers for online business

Monday, July 8th, 2013

SEO, the once all-powerful method of attracting online customers, has been demoted to co-star in the online marketing realm, as social media takes over the starring role.

According to Mark Gustowski, the global business development manager of Pyksis, SEO is just a small facet of online marketing now when trying to grow your customer base.

Much more effective is social media tools like Facebook, Twitter, Pintrest, Tumblr and LinkedIn because they offer the opportunity for customer engagement.

Using Twitter as an example, Gustowski says companies can now actively look for potential customers using these social media tools. An online retailer of virus protection software, for example, could use the hashtag (#) search function in Twitter for finding people who have been hit with a virus (#computervirus or #virus) and then further narrow the search to a certain geographical region and then talk one-on-one with those potential customers via Twitter by tweeting to them.

The important thing to remember, Gustowski says, is that social media is all about engagement rather than the ‘hard sell’ and customers should be approached in a conversational manner.

To read more on this story, click here.

WooCommerce Facebook Tab plugin for selling through Facebook

Friday, April 26th, 2013

WooCommerce developed this plugin in order to get your business to achieve the maximum sales and increase your sales potential through Facebook. This plugin allows you to showcase and sell your products through Facebook, it is a very nice plugin to have on the Facebook page for your business.


You can view a demo of this product at


You can buy this product directly from the Woothemes store at



The number of online shopping users in AU is on the rise

Friday, April 19th, 2013

A research which has been put in Australia shows that the number of Australian internet users who visit online shopping websites is increasingly on the rise. This is due to the fact that the traffic on social networking sites in Australia has been decreasing.

Internet users use the internet for many reasons such as socializing with friends, looking for things of interest, and more importantly do online shopping. At the very breakthrough of social media networks, it was thought that social media networks like Facebook or Twitter were the best places for every business to market its products. People tended to use Social media networks and rely on it since it offered them a free way of marketing and advertising, however many business owners have realised that social media networks are not to be the domain marketing  strategy for businesses. This is because  every successful business must have a formal website with a registered domain name where the products can be professionally showcased, an online shop is the place where every user would go to browse for products and make an instant purchase.

Another reason for the decrease of the use of social media networks is that Australian internet users have become more aware of the fact that social media networks is not the best place to browse for products. Social media networks are kind of like the fans place but not the best place where people would trust a brand to succeed and use as the main marketing strategy.

You can read more over at

Facebook doing a ‘really bad job’, says Google CEO

Monday, January 21st, 2013

Google CEO Larry Page answered a question about Google’s motivations for competing with Facebook in social networking by going on the attack, saying “They’re a company that’s strong in that space,” “But they’re also doing a really bad job on their products.”

He didn’t expand on which products he believed were performing badly.

Read more:

Social Media Helps Build Strong Brands

Thursday, March 22nd, 2012

More and more websites feature links to an associated social media page, most commonly Facebook and Twitter. The benefits of using social media to help interact with your users is endless. has 6 pointers on how to use social media to build a stronger brand.

Here are the top 3:

  1. Identify interested customers to encourage brand loyalty.
  2. Build a community to communicate with customers and improve service.
  3. Create viral videos and engage with consumers to promote new products and brands.

Check out of the rest of the tips over at


Facebook denies tracking users

Wednesday, September 28th, 2011

Earlier in the week, Nik Cubrilovic, an Australian technologist, claimed Facebook was using cookies to track what users were doing, even after they had logged out of Facebook.

However, Facebook has released a written statement, saying:

“Facebook does not track users across the web. Instead, we use cookies on social plug-ins to personalise content (e.g. show you what your friends liked), to help maintain and improve what we do (e.g. measure click-through rate), or for safety and security (e.g. keeping underage kids from trying to sign up with a different age). No information we receive when you see a social plug-in is used to target ads, we delete or anonymise this information within 90 days, and we never sell your information.”

You can read more over at

Facebook doubles first-half revenue to $1.5b

Thursday, September 8th, 2011

According to an unnamed source, Facebook has doubled first half revenue to $US1.6 billion.

Facebook has a valuation of roughly $US80 billion.

You can read more over at

Will Google+ threaten Facebook?

Tuesday, July 19th, 2011

Edward F. Moltzen over at has posted his thoughts on Google+ and the impact it may have on Facebook. If you’ve been hearing about Google+ but still aren’t sure what exactly it is this article is well worth a read. It explores a lot of the new features Google is planning to bring to social networking.

Check it out here.