SmartCompany offers 3 tips to improve your online sales

Harvey Norman founder Gerry Harvey says Harvey Norman has reduced its forecasts for online sales, believing he got carried away with how big a market he could capture online.

The company was targeting 5% of turnover to be online, while the actual sales figure appears to be as low as 0.5-1%.

Mr Harvey has announced they would now target online sales to achieve 1-2% of total turnover.

The team over at has 3 tips for Harvey Norman, but they could just as easily apply to any other online store.

They are:

  1. Emphasise your deals
  2. Reduce the shipping times
  3. Give the website a redesign

To read more about these tips check out


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