Posts Tagged ‘ecommerce’

Brisbane Times reveals 11 biggest ecommerce mistakes

Wednesday, July 16th, 2014
Photo courtesy of Terrance Heath on Flickr

Photo courtesy of Terrance Heath on Flickr

The Brisbane Times has published a list of the 11 biggest mistakes e-commerce sites make. Heed these warnings:

1. Having Complex Functionality

The best sites should be structured so absolutely no thinking is necessary when navigating through, including minimal steps between product viewing and purchase.

2. Having Poor Site Appearance

A busy, confusing, or ad-strewn site poses functionality issues and isn’t a particularly professional front for a business expecting customers to leave sensitive credit card details. A beautiful website that makes for easy shopping and security will ensure customers are happy.

3. Not Having Compatibility with Mobile and Tablet

Digital retailers must accommodate a range of customers across diverse platforms and employ a website design that is fast loading for mobiles as well as desktop computers.

4. Having Unexpected Fees and Shipping Costs

The number one reason customers abandon their shopping cart is unexpected costs added to their purchase, such as GST, insurance and high shipping fees. Free delivery can be the defining feature that sets a site apart from direct competitors. While free shipping is undoubtedly a huge attraction, shoppers will generally concede to a shipping fee if they feel it is reflective of the product and level of service. A tracking number is also a plus.

5. Overly Long Product and Lack of Customer Reviews

Long-winded product descriptions can turn off shoppers. Pairing concise, keyword-rich descriptions with customer reviews, and even stats on how many times the item has been previously bought, is a good way to reassure customers. A unique product description, rather than that composed by the manufacturer, can also ensure a higher ranking on internet search engines.

6. Having Poor Search Capability

Faceted search — a function that allows users to apply a range of filters to explore information — enhances customer power and control by making it easier for them to home in on the products they are most interested in. Typo-sensitive search also increases the likelihood that a clumsy-fingered user will still see results that best match what they’re looking for.

7. Convoluted Checkout Procedures and Customer Accounts

Forcing a buyer to create an account and enter personal details at the checkout has obvious benefits for the retailer, but it is likely to cause frustration among shoppers who want an instant transaction. Features such as single sign-on, automated saving of a customer’s details, and the option for “guest checkout” transactions that don’t require the creation of a password quicken and enhance the shopping experience.

8. Lack of Social Media Integration

If you’re not posting, instagraming, pinning or tweeting, you’re just not competing. But more than posting a photo, social media should be used to generate positive dialogue among customers and aid the transaction process by facilitating direct contact between the company and consumer. All retailers should have an effective communications policy in place, especially for when customers turn to social media to complain.

9. Poor Quality Images and Zoom Function

Grainy photos or poor zoom function are easy ways to lose a sale, as customers can’t see the detail in the craftsmanship. Instead, use clear, high quality photos.

10. Believing the Transaction is Complete After the Order is Placed

Another golden rule of running an online business is realising that the shopping experience isn’t over when the customer clicks “buy”. Don’t neglect functions such as: recommended “buy next” options, live purchase stats (for instance, five people bought this in the last hour), or prompts for low stock in a “watched” item.

11. Having Ineffective Customer Service

One of the cornerstones of face-to-face retail is good customer service, and this still applies online. Ensuring the product over delivers, that delivery service is on time, and that phone, email and live chat service staff are friendly and helpful, will usually ensure a positive customer response even if something goes wrong.

To read more on this story, click here.

Australia’s small businesses increase their online footprint as ecommerce booms Down Under

Friday, June 27th, 2014
Photo credit; SEOPlanter on Flickr

Photo credit; SEOPlanter on Flickr

Australian e-commerce sales increased from $27 billion in 2010, to more than $37 billion in 2013 and have been continuously demonstrating an increase of $3-4 billion every year, according to a press release published in the Digital Journal.

The press release also said:

  • Australian consumers spent an annual average of $2,108 online in 2013
  • Almost 73% of Internet users belonging to the age group of 35 to 44 have done shopping online.
  • Australian consumers spent a total of $16 billion online in 2012.
  • By the end of 2012, 45% of Australian businesses were said to have an online presence including a full feature website or a single home page.
  • 55% of Australians believe online shopping portals offer lower prices, compelling customers to buy things online.
  • 94% of the entire population of Australia has access to high-speed Internet
  • 60% of them go online multiple times a day
  • 1/5 of the population prefers online shopping due to the convenience of buying from the comfort of your own home or on the move.
  • Less than half of Australian businesses have an online presence, such as a website, eBay store or social media page, according to the according to the Australian Bureau of statistics.
  • Just 33.2% of micro businesses having a web presence compared to 97.3% of big businesses.

To read more on this story, click here.

Have you updated to WooCommerce 2.1 yet?

Tuesday, April 8th, 2014
Photo courtesy of Bottled Void on Flickr

Photo courtesy of Bottled Void on Flickr

In February, WooCommerce released WooCommerce 2.1, nicknamed the Peppy Penguin.

Among the improvements and changes for WooCommerce 2.1 are under-the-hood improvements to make it faster, a new-looking administration panel, improved reporting tools and default templates that are now responsive.

To read about all the improvements of WooCommerce 2.1, plus a step-by-step guide to updating your site safely, click here.

eWay partners with netsuite

Wednesday, November 27th, 2013
Photo credit; Neil Duncan, Deutsche Messe & CeBIT Australia on Flickr

Photo credit; Neil Duncan, Deutsche Messe & CeBIT Australia on Flickr

eWAY, a global online payment gateway provider based in Australia, has joined the NetSuite SuitePayments program to offer businesses greater payment options when using the NetSuite SuiteCommerce platform.

NetSuite said, in a news release, that by partnering with eWAY, it continues to open the door for more ecommerce, retail and wholesale distribution organisations to move their entire business to the cloud-based business management suite. This will help to improve operational efficiency of these organisations and offer their customers a richly interactive and friendly shopping experience.

Headquartered in Canberra, eWAY has processed over 80 million credit cards since it was started by CEO Matt Bullock. It now processes over $300 million per month for its rapidly growing customer base of more than 13,300 merchants in Australia, New Zealand, Singapore, Canada and the UK.

“Time to go live to market is critical for any ecommerce business and any delays can be costly,” Bullock said. “By combining our leading payment gateway with the NetSuite SuiteCommerce platform, customers now have a solution to turn on online payments within days instead of weeks. Talking to the banks, gaining approvals and completing their forms is a painful process. As a one stop shop for merchants, eWAY makes this process much faster and easier.”

To read more on this story, click here.

CMS Critic gives you 10 reasons to embrace WooCommerce for your online startup

Wednesday, November 13th, 2013


Photo credit; SEOPlanter on Flickr

Photo credit; SEOPlanter on Flickr

CMS Critic has published its 10 reasons why people thinking of creating an online store should think about using WooCommerce.

Kaya Ismail, who wrote the piece, says you’d be hard-pressed to find a similar plugin which holds the same level of potential as WooCommerce.

WooCommerce now supports a sizeable slice of the ever-growing ecommerce pie, with over 1.6M downloads from around the world.

The open-source platform provides users with a feature extensive, yet hugely user-friendly experience, making it perfect for ecommerce startups to get a feel for online business in a way which is easy to digest, and doesn’t cost too much money.

CMS Critic’s reasons to check out WooCommerce for online startups:

1. It’s Free

Despite being free and open-source, WooCommerce offers extensive features out of the box, whilst also being extremely flexible both by nature, and via the additional of extensions.

2. Huge Flexibility

Merchants using the platform can exercise a whole lot of flexibility with their products, without having to know too much about the technical side of things.

3. More Than Ecommerce

WooCommerce doesn’t force users to go beyond their comfort zone when building their online store, yet at the same time, it readily opens the door for more than just ecommerce.

For example, WooCommerce users can build a fully functioning store within a professional website, alongside an integrated blog.

4. Familiar Friendliness

With WooCommerce being a WordPress plugin, past users of the platform will benefit from being able to recognize the user-friendly WordPress interface. That kind of familiarity when building an online store could easily save time and confusion, whilst bolstering creativity.

5. Vast Customization Options

Currently, users can choose between 39 different WooCommerce enabled themes. Once a theme has been selected, you can then get to work on changing pre-set CSS styles and colour themes, tweaking the code and experimenting with the special features which each theme offers.

6. Professional Yet Simple

Built into the platform can be found detailed order tracking and customer engagement tools, which allow merchants to view past and open orders, update delivery statuses, apply discounts and so forth. Pretty much everything else you need for a professional ecommerce setup, is part of WooCommerce, right out of the box.

7. Analytics Made Easy

The built in analytics system makes a wide array of statistics crystal clear. Figures like total sales, sales by date, average order totals, individual customer statistics and much more are all neatly presented via graphs, without the user ever having to leave their admin panel.

8. Apps Galore

There are hundreds of WooCommerce Extensions available, some of which are free, and some of which require a fee. From these extensions, one can find applications relating to accounting, payment gateways, marketing, reporting and more.

9. Room For Growth

As simple as WooCommerce is as an ecommerce platform, it also allows you to exercise some growth and expansion in terms of how you manage your store, products and customers.

10. Because WooThemes

They  have a wonderful track record of being reliable and exceedingly professional with both their products, and their support system. On top of a myriad of real, contactable people to talk to, WooThemes users can benefit from community forums, video tutorials, and more.

To read more about this story, click here.

An interesting story of how ecommerce increased the sales for a bike company

Tuesday, June 4th, 2013

James van Rooyen and Jonathon Allara are two Australian entrepreneurs who started a bike hire company that has become one of the seven top selling bike companies in Australia. Van Rooyen who had a job in marketing, and Allara who was an accountant found out about the power of ecommerce and how it can transform their business into a successful one.  They have started with a $16000 and setup Manly Bike Tours. Now, their company is selling over 5000 bikes a year, they have 13 staff, and makes a revenue of $3 million a year.

To read more about this article please click the following link:

123Ecology theme by WooThemes

Sunday, May 12th, 2013

123Ecology theme is a WordPress theme for Woocommerce, it serves both corporate and eCommerce type of websites. It is multilingual theme and has full translation.

Its layouts can be responsive or fixed, and it comes with LayerSlider WP, WordPress Parallax Slider v4.5, Dynamic Grid: Photo Gallery for WordPress v1.0, Nivo Slider WordPress Plugin v1.8.1, Showbiz Pro Responsive Teaser JQuery Plugin, and much more. This item can be found at