Archive for the ‘Uncategorized’ Category

Online shopping shift picks up speed

Monday, April 9th, 2012

Online sales in the retail sector increased in the month of February indicating growth in consumers willingness to spend online.

Figures showed the National Australia Bank Online retail sales index jumped 26 per cent in the year to February, increasing from the 19 per cent pace in the year to January.

“This increase was particularly notable given that February 2010 and 2011 recorded little to no growth when compared with the preceding month of January,” said NAB chief economist Alan Oster.

You can read more at smh.com.au

Selling products online

Friday, April 6th, 2012

Gerry Harvey of Harvey Norman said last month that people will not buy furniture online.

SmartCompany spoke to two entries from the Smart50 who disagree with Gerry, Milan Direct and Fidarsi Furniture. Both have revenue in the millions of dollars.

“speaking to these two companies, it’s obvious people are buying furniture online and they’re doing so because the sites go out of their way to show as much of the product as possible.

This is where high quality photography, demonstration video and interactive features are critical. Shoppers want to take away as many variables as they can. High quality photography and other features go a long way to ensuring the purchase is a successful one.”

One common critcism of buying bulky products online from consumers is that they can’t touch or feel, for instance. However if you put a lot of effort in to your product as described above you can certainly sell bulky products online.

You can read more over at smartcompany.com.au

 

How to create an e-empire

Thursday, March 29th, 2012

The Sydney Morning Herald has written a success story on the web’s first luxury fashion store, Net-a-Porter.

Launched in 2000, and attracting many doubters who didn’t believe women would purchase luxury items online, it has been so successful that it was sold in 2010 for 350 million pounds.

You can read more over at SMH.com.au

Getting the most out of your webpages

Thursday, March 22nd, 2012

George Wright of the Sydney Morning Herald has written an article examining the content of web pages. In layman’s terms, he’s talking about how webpages are primarily designed for human users to read & understand however webpages are becoming increasingly read by programs and as such should be designed to take that into account.

For example, if you were using a program that read this webpage aloud to you it wouldn’t know which part of the page to start reading from. If there was some information within the webpage that told the program to only read this blog post it would be much more efficient at working out what part of the webpage is relevant.

You can read more over at smh.com.au

SmartCompany offers 3 tips to improve your online sales

Tuesday, March 6th, 2012

Harvey Norman founder Gerry Harvey says Harvey Norman has reduced its forecasts for online sales, believing he got carried away with how big a market he could capture online.

The company was targeting 5% of turnover to be online, while the actual sales figure appears to be as low as 0.5-1%.

Mr Harvey has announced they would now target online sales to achieve 1-2% of total turnover.

The team over at smartcompany.com.au has 3 tips for Harvey Norman, but they could just as easily apply to any other online store.

They are:

  1. Emphasise your deals
  2. Reduce the shipping times
  3. Give the website a redesign

To read more about these tips check out smartcompany.com.au

 

Alternatives to Google

Monday, February 13th, 2012

As we discussed last week there has been a backlash in some parts regarding Google’s new privacy policies.

If you’re wondering what alternatives there are to Google stuff.co.nz have come up with a list of your other options.

You can read about the alternatives over at stuff

Microsoft slams Google user data policy in attack ads

Monday, February 6th, 2012

If you’ve signed into any Google related account in the past week you will have noticed Google has updated it’s privacy policies. Most casual users probably won’t bother reading the changes, however Microsoft have come out firing at Google by placing full-page ads in a selection of major American newspapers criticising the changes.

You can read more at theage.com.au

Australian technologist predicts cleaner internet

Wednesday, February 1st, 2012

Kevin Bermeister, an original financial backer of online communications service Skype believes the internet could be on the point of a revolution as ISPs gain access to new technology to help filter out questionable material, such as malware & pirated software.

ISPs could team up with copyright holders by adding in filters that would redirect users searching for pirated material to a legitimate source for purchasing the content.

You can read more at theage.com.au

Megaupload closure hits legitimate users

Monday, January 23rd, 2012

Following Megaupload being temporarily shut down, it now looks like many other file sharing websites are shutting down world wide due to a US Government led crackdown on piracy.

Unfortunately this is hitting legitimate users of these websites who are now unable to access their files.

Steve Su, an academic in Perth was caught out by the closure of Megaupload.

“It’s like confiscating everyone’s mobile phone because terrorists used them,” he said. “I don’t think it’s correct to penalise the technology because, based on that logic, shouldn’t the internet be taken down, as this is how people infringe copyright?”

You can read more over at theage.com.au

How to deal with email overload

Wednesday, October 19th, 2011

The Age has some tips on how to better deal with email overload in your inbox, something a lot of us are very familar with.

Personally, I use a few different email accounts.

One I use solely for work, and I don’t use or publish it anywhere away from the work environment.

One I use for family and friends.

Lastly, I have an account I use when signing up to websites, or if a company needs my email. Generally this is where emails of no importance end up!

You can check out all the tips by clicking here.