Posts Tagged ‘Ladbrokes’

Ladbrokes buys Australian online company Betstar

Saturday, April 12th, 2014
Photo courtesy of Play Among Friends Paf on Flickr

Photo courtesy of Play Among Friends Paf on Flickr

In the battleground that is Australian online betting, Ladbrokes has made a major move by purchasing Betstar for 12.4 million pounds.

This marks the second foray into Australia for the company, which¬†bought online company Bookmaker.com.au and launched a website in Australia last September. Ladbrokes is Britain’s second-biggest bookmaker.

Rival European bookmakers including Paddy Power and William Hill have also been expanding in Australia.

Betstar has around 40,000 registered customers and generated earnings of A$12.9 million in the year to March.

“Australia represents one of the most vibrant regulated sports betting markets in the world and today’s announcement will see us add new customers to our growing presence,” said Damian Cope, managing director of Ladbrokes’ international arm.

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Ladbrokes plc acquires Australian sportsbetting business

Monday, September 23rd, 2013
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Photo credit; Images Money on Flickr

Ladbrokes plc, one of the world’s leading betting and gaming companies, has agreed to acquire Gaming Investments Pty Ltd, a fast growing online sports betting business in Australia. Gaming Investment’s business includes Bookmaker.com.au Pty Ltd, operator of the online bookmaker Bookmaker.com.au and Panda Gaming Pty Ltd, operator of an extensive racing and sports focused affiliate network in Australia.

The acquisition sees Ladbrokes acquire Gaming Investment under its newly formed Australian arm ‘Ladbrokes Australia’ for an initial consideration of A$22.5 million, plus an earnout payable at the end of 3 years which is based on the EBITDA for Ladbrokes Australia for the year ending 30 June 2016.

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