Posts Tagged ‘digital illiteracy’

Survey shows majority of Australian businesses suffer from digital illiteracy

Wednesday, November 6th, 2013
Photo credit; Justin Marty on Flickr

Photo credit; Justin Marty on Flickr

A survey commissioned by PayPal Australia has found that 57 percent of local businesses identify as having such low levels of digital literacy that it is preventing the business from operating more efficiently.

The survey also found:

  • only 51 percent of respondents said they have tried to improve their digital skills.
  • only 26 percent of respondants were selling online
  • just over a third were listing the business contact details online,
  • 65 percent said that conducting business online is the key to growing.

The survey was conducted by Lonergan Research, which sampled 507 Australian businesses with less than 20 employees.

“Small businesses are a cornerstone of the Australian economy; it is vitally important that public and private sector unite to empower their ongoing success, ensuring that technology does not serve to disproportionately favour geographies, demographics, or industry sectors,” said Jeff Clementz, managing director of PayPal Australia.

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