The Australia Business Review has posted a short guide to Facebook and Twitter, the two social media behemoths.

Photo credit; Jason A. Howie on Flickr

The guide notes that interaction on Facebook is more personal than on some social sites which is a great tool for engaging audiences.

Facebook allows you to post videos, long updates, run campaigns and events, plus pay for promotion. Advertising on the site is easy because all you need to do is plug in the amount of money you’d like to spend on ad placement per day and Facebook handles the rest.

People that like a business page can send messages with questions, or post on the timeline of the page and even negative comments can be addressed in a way that allows others to see you care about customers.

Using Twitter, on the other hand, is good for a business because thousands of people can share your message in an instant. Interaction is similar to instant messaging, only with a potential audience of thousands or more.

As with Facebook, Twitter can be a place where customer service is showcased, but it must be done within Twitter’s 140 character limit.

Using Twitter and Facebook together is often the best choice for business, the guide says.

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