Ferrit sneaks out the door

Telecom New Zealand’s Ferrit has been closed down for the most part.

This follows a significant and long advertising campaign to build up the reputation of the online store.

Companies should stick to what they do best. In this case Telecom should have put the money towards NZ’s dismal internet services.

Large companies who try to do something outside their business model, ie Telecom trying to do something fun and “entrepreneurial” should not bother. If the project doesn’t match their business, it’s going to be difficult to make it successful.

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