Photo credit; SEOPlanter on Flickr
Australian e-commerce sales increased from $27 billion in 2010, to more than $37 billion in 2013 and have been continuously demonstrating an increase of $3-4 billion every year, according to a press release published in the Digital Journal.
The press release also said:
- Australian consumers spent an annual average of $2,108 online in 2013
- Almost 73% of Internet users belonging to the age group of 35 to 44 have done shopping online.
- Australian consumers spent a total of $16 billion online in 2012.
- By the end of 2012, 45% of Australian businesses were said to have an online presence including a full feature website or a single home page.
- 55% of Australians believe online shopping portals offer lower prices, compelling customers to buy things online.
- 94% of the entire population of Australia has access to high-speed Internet
- 60% of them go online multiple times a day
- 1/5 of the population prefers online shopping due to the convenience of buying from the comfort of your own home or on the move.
- Less than half of Australian businesses have an online presence, such as a website, eBay store or social media page, according to the according to the Australian Bureau of statistics.
- Just 33.2% of micro businesses having a web presence compared to 97.3% of big businesses.
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