William Hill aims to cut Australian online betting brands

London-based sports betting company William Hill, which acquired Australia’s TomWaterhouse.com.au recently, will scrap online betting brands Sportingbet and Centrebet from the Australian marketplace.

Photo credit; Tsutomu Takasu on Flickr

Photo credit; Tsutomu Takasu on Flickr

William Hill chief executive Ralph Topping told The Australian Financial Review that the London Stock Exchange-listed company wanted eventually to consolidate most of the businesses under the William Hill brand to take on what he described as “struggling” online operations of local companies such as Tatts Group and Tabcorp.

It would be the London group’s first move since the $40 million acquisition of Tom Waterhouse’s company.

William Hill spent $700 million establishing a presence in Australia through the purchase of TomWaterhouse.com.au and Sportingbet (which owns Centrebet) in March.

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