Online sales boost The Winning Group to record breaking revenue

The Winning Group’s online sales have notched $150 million in annual sales, meaning its combined sales is a record $350 million for the company, Australia’s leading kitchen and laundry appliance specialist.

The 25 per cent jump in sales was propelled by a massive 35 per cent year-on-year growth in the firm’s Appliances Online and Big Brown Box internet offerings, and 17 per cent rise in Winning Appliances’ bricks-and-mortar sales.

“The retail stores were just over $100 million probably five years ago and now it’s $150m. The websites this year reached just over $150m,” group chief executive John Winning told The Courier-Mail.

“The debate between online versus offline is over – Australian retailers must perfect their business formula across all platforms to earn the trust and repeat business from savvy shoppers,” Winning said.

“We think that if the market turns, our growth could increase significantly, even more than 25 per cent. We’ve ridden out a couple of pretty tough years very successfully and now we’re looking forward to the many customers that we have talking positively about their experience with us.”

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