Shoes of Prey makes anyone a fashion designer

Founded in 2009 by former Google employees Jodie Fox, Michael Fox and Mike Knapp, Shoes of Prey allows people to design their own women’s shoes using a virtual 3D designer that lets them pick style, shape, height and materials. The shoes are then custom made and shipped anywhere in the world within a few weeks.

The Sydney-based company reportedly received $3 million in funding last year.

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