Business sites increasingly using dynamic online content: Akamai

Akamai Australasia senior manager, Ian Teague, has discussed the growing trend of businesses adding dynamic content to their websites.

Dynamic content such as video reviews & staff introductions are becoming a popular way to engage with web users.

“Everyone is doing business online and have an online precedence, but it has to go further than just basic content” he said.

“People want a rich, engaging experience, so they are putting media content on their website to make it more engaging.”

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