New figures released explore our search engine habits

A survey of over 1000 Australians explored some of our search engine habits, and discovered a general lack of understanding around why search engines display the results they do.

It was revealed that,

  • 46 per cent of online shoppers said the order of search results displayed affected their choice in choosing where to shop.
  • Only 15 per cent of respondents look past the 1st page of search results.
  • On average 72 per cent of users select the first website listed, with the second and third websites receiving 13 per cent and 8 per cent of clicks respectively.

About 6 per cent of Australian retail sales are made online, or roughly $12.6 billion a year. This is expected to increase significantly.

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