New marketing potential as organisations set to get approval to register brands as domain names

ICANN, the governing body for internet domain names, is set to announce on June 20 the decision to approve rules allowing businesses to register brands as internet domain names.

This means that we will no longer be limited to traditional domains such as .com, etc.

In an earlier blog post, on the 26th of April we posted that cities will be able to register their names as a domain, such as .sydney, but with businesses also likely to get approval you can expect to see domains such as .sony

Next time you want to buy a TV online, you may have to simply type in

You can


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