Archive for the ‘business’ Category

Australian online retailers more likely to hire staff in the next year

Friday, October 11th, 2013
Photo credit; Ben Tesch on Flickr

Photo credit; Ben Tesch on Flickr

Online retailers in Australia are more likely to hire staff than traditional bricks and mortar store owners, a Roy Morgan survey shows.

The survey reveals that 16% of online businesses are expecting to increase their staff in the next year compared to just 9% of physical store-based owners.

“With just over half of the Australian population now purchasing online it is not surprising that online retailers are much more likely than bricks and mortar retailers to be planning to increase employee numbers over the next 12 months,” Roy Morgan’s Norman Morris said.

Market researcher Roy Morgan surveyed more than 6,900 Australian businesses in the six months to the end of July for the survey.

Online sales make up 10 per cent of Australian consumer sales, but that figure is growing.

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Viagogo launches in Australia

Wednesday, October 9th, 2013

Swiss ticket reselling marketplace Viagogo has officially launched in Australia after running a nine month beta program in the country.

Photo credit; Bev Sykes on Flickr

Photo credit; Bev Sykes on Flickr

Originally launched in Switzerland in 2006, the firm specialises in the resale and distribution of tickets for events. It aims to serve as a fair and secure marketplace solely for tickets, stealing traction away from more general e-commerce sites like eBay and Gumtree.

Founder and CEO of Viagogo, Eric Baker said the company had always aimed to launch in Australia and it even registered a Facebook page called ‘Viagogo Australia’ back in December 2010.

“We want to ultimately be global, we want to be everywhere. If and when people colonise the moon, we want to be on the moon,” Mr Baker told Technology Spectator.

“If there were an opportunity for us to register a Facebook lunar page now, we should probably be looking into that,” he said.

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Australia Business Review gives an overview of hurdles for Australia startups

Monday, October 7th, 2013

The Australia Business Review has revealed the top three hurdles for small businesses in Australia to overcome to be successful.

Photo credit; Tristan Honscheid on Flickr

Photo credit; Tristan Honscheid on Flickr

1. In top spot is the challenge of cash flow and getting the necessary cash injection to start a business. Banks are less willing to invest in small businesses nowadays so it’s important to manage resources responsibly.

2. Navigating the Australia Tax Office (ATO) is the second most common hurdle for small businesses. Discrepancies that result from honest mistakes, and failure to comply with the many tax regulations can all lead to small businesses falling foul of the ATO.

Under current Fringe Benefits Tax laws, a company can find the ATO looking at it disapprovingly if it spends too much on an employee social gathering, while different types of tax have different tax years, leading to a lot of paperwork and confusion.

Thorough and meticulous bookkeeping and some time spent reading and grasping all the regulations are necessary navigate the ATO.

3. And, lastly, the Carbon Tax can be a pain for new businesses, especially those wanting to do their own production.

Under the scheme, companies considered as top polluters must pay a fee per tonne of carbon released into the atmosphere.

In addition to businesses that have a production arm, it also affects small businesses in terms of the rising cost of the supplies they need.

The carbon tax will be scrapped eventually, but it will be replaced by an emissions trading scheme. New start-ups will need to keep an eye on that, and allow for its effects upon their running costs.

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WooCommerce presents Zapier integration

Friday, October 4th, 2013
Photo credit; Newtown grafitti on Flickr

Photo credit; Newtown grafitti on Flickr

Last month, WooCommerce announced that it had officially integrated the platform with Zapier, a service that makes automated updates for you.

The WooCommerce Zapier extension includes triggers that can be set up to send new (paid) orders to Zapier or when an order changes status. From there, you have many possibilities for automation.

The combination of a trigger and an action, on Zapier, is referred to as a “Zap”. Each time a zap is triggered, this is referred to as a “Task”.

Here is an example of some of the things you can do with Zapier in WooCommerce:

  • Create a new Xero invoice for new WooCommerce orders.
  • Create a new Contact in Xero when WooCommerce orders are paid for.
  • Create a new Freshbooks Client from a new WooCommerce Order.
  • Add a new row to a Google Docs spreadsheet when a WooCommerce New Order is received and paid for.
  • Send a notification email via your Gmail service when a WooCommerce New Order is received.
  • Send an email notification when a WooCommerce order changes status. Combine this with a custom filter if you want to limit the email to a specific status, for example, when an order status changes to refunded
  • Add a Highrise Comment when a WooCommerce Order changes status
  • Adds your paying WooCommerce customers to your MailChimp mailing list
  • WooCommerce New Order to Campaign Monitor List
  • Append a new line to a CSV file in a Drobpox folder when WooCommerce New Orders are received.
  • Send your customer an SMS notification whenever their order’s status changes.
  • Send your customer an SMS notification when their order has been received and paid for.
  • Create a ZenDesk ticket when a WooCommerce order changes status. Use this Zap with a custom filter to customise it for a specific status – for example, when an order changes status to refunded.

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Myer department stores predict online profit next year

Wednesday, October 2nd, 2013

Upscale Australian department store Myer is predicting that it will turn a profit from online sales for the first time in 2014, as it simultaneously revealed that its annual net profit fell by 9%.

Myer chief executive Bernie Brookes blamed generous penalty rates and wage costs under Labor’s Fair Work Act for a $10-$11 million negative impact on its $127.2 million profit.

He said he would consult the new coalition government about changing the act.

Photo credit; Matt Trostle on Flickr

Photo credit; Matt Trostle on Flickr

“We’re hoping that in dialogue with the government we’re given the opportunity to express that we think stopping increases coming in is important,” he told reporters.

Brookes also cited the ability of overseas online retailers to escape 10 per cent GST on products was also an unfair “free kick” damaging local retailers who were Australia’s biggest private employers.

“We’re certainly hoping that Mr Abbott and his team have a big set of ears to what very much needs to change,” he said.

After growing profit in the first half, Myer’s costs blew out in the second half with the cost of doing business increasing 3.1 per cent to $1.01 billion of the year to July 27.

Those costs are expected to increase another 4-5% this fiscal year, with money pumped into online initiatives, new stores and refurbishments.

However, Brookes conceded that is likely to mean profit falls again in the current first half.

But online sales revenue should hit $50 million this year, making the business profitable, Mr Brookes said, before profit grows again in 2014/15 as the benefits of the current spending emerge.

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Brisbane businessman turns disaster into dollars

Monday, September 30th, 2013

Brisbane businessman Michael French turned the raging floods in that city in 2011 into a successful online business by filling a niche that so many people don’t know they need until it’s too late.

Photo credit; johndal on Flickr

Photo credit; johndal on Flickr

While he watched flood waters near his home, French worried about the state of his office, which held his digital marketing company only a few kilometres away. That’s when the idea for his Bizeo app hit him.

Essentially a dashboard app, Bizeo monitors all available data from servers to engines on key machinery, to temperature to exchange rates and social media for a business that is experiencing an emergency like a flood.

“Business owners spend a lot of their time running around checking on things, but this does it for them, and gives them a single indicator that everything is alright,” French says. “Bizeo monitors the status and data across your whole enterprise, and watches everything at once.”

As many Brisbane businesses struggled in the aftermath of the floods, French realized he could add even more functionality to the app.

“Our cashflow was struggling as our debtors blew out and our sales pipeline struggled as many Brisbane groups went under,” French says. “Bizeo now plugs into your CRM, accounting and social media systems.”

Bizeo received a $200,000 grant from Commercialisation Australia last year and French used those funds to hire a business development manager, and file for intellectual property protections such as trademarks and patents and is currently working with clients in Brisbane, Sydney, Melbourne, Mexico and London.

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Australia’s Freelancer.com subject of takeover bid

Friday, September 27th, 2013
Photo credit; David Beyer on Flickr.

Photo credit; David Beyer on Flickr.

The Sydney-based online job outsourcing website Freelancer.com has received a $US400 million takeover offer from a Japanese company.

Adelaide-born entrepreneur Matt Barrie, who owns 50% of the company, is currently mulling over the takeover offer.

The business has gone through massive growth since Barrie bought it as Getafreelancer.com in September 2007, when it had already signed up about 500,000 freelancers and fulfilled contracts worth about $US23 million.

Barrie said he had fielded several offers for minority investment by ­private equity and venture capital funds over the past four years.

“You name it and there’s a fund out there that has pitched to us,” he said.

He has also fielded offers “in varying levels of completeness” to sell the entire company, but has so far declined.

The company, with offices in Manila, London, Buenos Aires and Jakarta, says it has 8.8 million registered users and has facilitated $US1.2 billion worth of projects.

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The Sydney Morning Herald offers you top tips for online expansion

Thursday, September 26th, 2013

Australians have spent $13.9 billion online in the past year, so that means if you’re a small or medium business owner or you have an idea that you think could fly online, now is the time to do it.

But don’t go in blindly, use these tips from the Sydney Morning Herald to help you.

Photo credit; SEOPlanter on Flickr

Photo credit; SEOPlanter on Flickr

1. Look beyond eBay – Many online businesses start off on eBay because the auction site makes it easy to get your toes wet in the online marketplace. But if you’ve found that you have an aptitude for it, don’t just stay stagnant with eBay, push your products out into more places to try and reach as many potential customers as possible.

The best way to do this is by using multiple channels. You can get e-commerce management software to help you utilise a comprehensive range of channels, from Amazon, Trade Me and Facebook to comparison shopping engines like Shopbot.

2. Inventory management -If you are thinking about selling across multiple channels, you do need to maintain careful management of orders and inventory levels so that products are distributed on each channel effectively.

3. Information is king – You should spend the time and effort to publish as much information about your products or services as possible. Smaller retailers often struggle to do this. However, the more information you have and put forward, the easier it is for shoppers to find your product on Google, comparison shopping sites and eBay.

4. If in doubt, get advice - There are several options that retailers can take up to kick-start or grow their online business. Web agencies or independent developers can help retailers get up and running online; some also specialise in different vertical industries.

5. Invest in your own website – For more seasoned eBay sellers, it’s worth considering investing in your own webstore, which lets you ‘take back control’ of the customer experience and control your branding. You will also own the customer data and thus be able to harvest these customer details for marketing purposes.

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William Hill aims to cut Australian online betting brands

Wednesday, September 25th, 2013

London-based sports betting company William Hill, which acquired Australia’s TomWaterhouse.com.au recently, will scrap online betting brands Sportingbet and Centrebet from the Australian marketplace.

Photo credit; Tsutomu Takasu on Flickr

Photo credit; Tsutomu Takasu on Flickr

William Hill chief executive Ralph Topping told The Australian Financial Review that the London Stock Exchange-listed company wanted eventually to consolidate most of the businesses under the William Hill brand to take on what he described as “struggling” online operations of local companies such as Tatts Group and Tabcorp.

It would be the London group’s first move since the $40 million acquisition of Tom Waterhouse’s company.

William Hill spent $700 million establishing a presence in Australia through the purchase of TomWaterhouse.com.au and Sportingbet (which owns Centrebet) in March.

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The Australia Business Review shows you how to rebuild a damaged brand online

Tuesday, September 24th, 2013

Brands can be badmouthed, bullied, beaten up and bruised by anyone online but there are ways to fight back and repair the damage.

Photo credit; Joshin Yamada on Flickr

Photo credit; Joshin Yamada on Flickr

The Australia Business Review recommends that you:

Apologize if the problem has been caused by your actions or those of your staff and put it on your social networks, your website and anywhere else your customers can see it. Make it honest and straightforward.

Remove negative remarks if possible, even if that means having to hire a lawyer to help you remove them from other sites. Remove the ones that you have control over.

Drown the negativity with SEO by burying them with SEO campaigns until they don’t show up on Google’s search results until the 10th page (most people don’t dig this far back into search results).

Re-Direct attention away from the negativity by doing something positive and promoting it, like holding a contest or donating to charity.

To read more on this story, click here.