Archive for the ‘Public Relations’ Category

The Australia Business Review shows you how to rebuild a damaged brand online

Tuesday, September 24th, 2013

Brands can be badmouthed, bullied, beaten up and bruised by anyone online but there are ways to fight back and repair the damage.

Photo credit; Joshin Yamada on Flickr

Photo credit; Joshin Yamada on Flickr

The Australia Business Review recommends that you:

Apologize if the problem has been caused by your actions or those of your staff and put it on your social networks, your website and anywhere else your customers can see it. Make it honest and straightforward.

Remove negative remarks if possible, even if that means having to hire a lawyer to help you remove them from other sites. Remove the ones that you have control over.

Drown the negativity with SEO by burying them with SEO campaigns until they don’t show up on Google’s search results until the 10th page (most people don’t dig this far back into search results).

Re-Direct attention away from the negativity by doing something positive and promoting it, like holding a contest or donating to charity.

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SourceBottle connects the people looking to be connected

Thursday, June 27th, 2013

SourceBottle founder Rebecca Derrington must have seemed like an angel to journalists looking for sources for news stories when she started SourceBottle in 2009.

The site, headquartered in Melbourne, allows both journalists looking for sources to quote in stories and people who want to act as quotable sources to register on the site for the purposes of connecting the two groups.

She started in Australia and has since expanded to other countries.

To read more about this story, click here.