Happy New Year from your friends at OPMC!
The Keane family started their organic fruit and vegetable delivery business, Keane’s Organic Food almost by accident in 2008 and thanks to a cleverly designed website, it’s been growing ever since.
Melissa Keane, a former marketing executive at the University of South Australia, runs the business with her husband Simon, a former South Australia Police detective and their daughter Millie.
The couple set up the business in 2008 as a part-time co-operative venture, sourcing and delivering organic produce in bulk for a few neighbours in the Unley area.
“I’ve always eaten organic food for its nutrition and taste, but when I was pregnant I wanted to find an easier way to purchase it in bulk and did a simple letterbox drop in my street to see who was interested in a co-op arrangement,” Melissa says. “The demand among other mums was clearly there, and before we knew it our business was born. In the past three years alone, sales have increased threefold and we’ve now employed two part-time delivery drivers to support our growth into new regions.”
Most of the orders come from mums who have little time and some older people.
Growing demand through mostly word-of-mouth referrals led to the more formal set up as Keane’s Organic Food, which now delivers to multiple regions within South Australia.
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EcommerceBytes Contributing Editor Greg Holden tells you all you need to know about WooCommerce in an editorial piece he wrote about it.
In the editorial, the tech editor talks about how WooCommerce is specifically designed to work with WordPress, which is great for helping to monetize a regular blog or website.
To read Holden’s full review of WooCommerce, click here
Companies with an online presence need to look beyond conventional insurance policies to ensure they are protected against more than just cyber attacks, a new report from the Centre for Internet Safety (CIS) has warned.
The University of Canberra-based thinktank warned in the report that many organisations are unprepared to manage risk from a variety of factors beyond simple cyber-attacks. Negligence and human factors accounted for 35% of data breaches in one recent Ponemon Institute-Symantec study, while 29% were due to system glitches and the remainder due to the stereotypical malicious attack.
“Traditional business insurance policies have tended to only cover ‘tangible’ assets such as PCs, laptops and other mobile devices,” the report warns.
“Developing exposures have highlighted that electronic data is not always considered to fall under the definition of tangible assets and is just one area where cyber insurance is designed to fill a gap. Some organisations have discovered gaps in what is and isn’t covered after an attack. Unfortunately for them, by then it is too late.”
The report identified five key issues organisations needed to consider in assessing their cyber risk:
Companies need to make sure their insurance regimes also cover the ancillary effects of a data breach and its aftermath.
These include:
Other expenses that should be included in cyber-insurance policies include:
“An effective cyber insurance policy will include explicit wording which covers first party and third party claims,” the report advises, warning that the nature and scope of cyber-insurance policies must be managed at the business level and not just by the IT organisation.
The 2012 Data Breach Investigations Report found 570 of 855 recorded attacks were targeted at businesses with 11 to 100 employees.
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Australian entrepreneur Mark Middo aims to share his business knowledge with the world in his new book 5 Minute Business.
Middo and a business partner founded online voting system Reminisce Entertainment, which nightclubs use to allow patrons to vote for what songs they want to hear on a certain night. Prior to that, he started his own online company and sold it three months later.
In his new book, Middo explains how people can go from simply having an idea to bringing it to life in five minutes.
“I believe freedom can be built online, and I would like to share my framework to help people do something they love rather than trading their precious time on this earth for money through the outdated 9-5,” says Middo. “I was lucky enough to escape the 9-5 by applying these techniques, and I want to share them with the world.”
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Ecommerce sales in five of the largest markets in the Asia-Pacific region will soon surpass all e-retail sales in North America and Europe combined, Forrester Research Inc. has predicted.
Taken together, online retail sales in the five markets — Australia, China, Japan, South Korea and India — are growing rapidly, from $398 billion in 2013 to $858 billion in 2018, a compound annual growth rate of 16.61%, Forrester projects in the report, entitled “Asia Pacific Online Retail Forecast, 2013 to 2018,” by analyst Zia Daniell Wigder.
Forrester predicts e-retail sales in these five Asia-Pacific markets will reach $768 billion in 2017, nearly 17% more than the $658 billion Forrester predicts in 2017 for the U.S., Canada and Western Europe combined. (Forrester has not yet issued 2018 e-commerce projections for the U.S. and Europe.)
The report states that Australian online retail sales will grow 10% per year from $23 billion in 2013 to $38 billion in 2018. Australians buy a lot from foreign online retailers, encouraged both by a relatively small number of domestic players and the fact that the first A$1,000 in purchases made from a foreign retailer enter the country duty-free. Purchases made under this exemption, the government reports, totaled $6.23 billion in 2011-12. More global brands are entering the online space in Australia, taking advantage of the relatively minor localization required for brands that operate in the United States or United Kingdom.
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New South Wales-based Australian Woodwork, one of Australia’s top woodcraft companies, recently announced its decision to completely move its business online.
By becoming an internet-only business, Australian Woodwork hopes to appeal more to a larger online market.
The company’s goals include successfully developing an interactive website for its customers where they can view and purchase furniture and one-off items, as well as talk to company representatives in real time. Australian Woodwork is also developing an advanced virtual showroom for customers who want to see the company’s selection of products.
It will also integrate Australia Post services into its site. This ensures that domestic and international customers can obtain live quotes on postage charges.
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Last month’s Click Frenzy online shopping event was a huge success, founder Grant Arnott said.
The 24 hour shopping bonanza ended at 7pm on Nov. 20 and over the course of the event, Arnott said the site had received over 1 million visitors and driven 1.6 million clicks through to the 300 participating retailers.
Local online retailer, The Iconic announced its first $1 million shopping day thanks to the event.
“We’re now thinking our initial estimates of $15 to $20 million in revenue [generated by the event] are pretty conservative,” Arnott said.
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