Photo credit; SEOPlanter on Flickr
More Australians continue to to turn toward online shopping, according to a study done by the ARC Centre of Excellence for Creative Industries and Innovations and Swinburne University of Technology as part of the World Internet Project (WIP).
The study looked at online purchasing habits between 2007 and 2013 and found that three out of 10 Aussies shop online at least once per week now.
“After an apparent plateau between 2009 and 2011, our latest survey confirms that online shopping by Australian consumers grew strongly again between 2011 and 2013,” said Dr Scott Ewing of the centre and Swinburne University of Technology.
The average number of online purchases by Australians grew 46.2 per cent from 2011 to 2013, and the monthly value of average purchases grew 5.8 per cent, to $218.
Men spend more online, averaging $229 a month, while women on average spend $204.
“The good news for Australian businesses is that local retailers are maintaining their share of this growth as Australian consumers maintain their strong preference for shopping with domestically based websites,” Dr Ewing said.
“Three out of 10 Australians now shop online every week, or more often, compared with two in 10 New Zealanders and one in 10 Swiss.
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