Posts Tagged ‘customers’

More Australians shopping online

Wednesday, February 12th, 2014
Photo credit; SEOPlanter on Flickr

Photo credit; SEOPlanter on Flickr

More Australians continue to to turn toward online shopping, according to a study done by the ARC Centre of Excellence for Creative Industries and Innovations and Swinburne University of Technology as part of the World Internet Project (WIP).

The study looked at online purchasing habits between 2007 and 2013 and found that three out of 10 Aussies shop online at least once per week now.

“After an apparent plateau between 2009 and 2011, our latest survey confirms that online shopping by Australian consumers grew strongly again between 2011 and 2013,” said Dr Scott Ewing of the centre and Swinburne University of Technology.

The average number of online purchases by Australians grew 46.2 per cent from 2011 to 2013, and the monthly value of average purchases grew 5.8 per cent, to $218.

Men spend more online, averaging $229 a month, while women on average spend $204.

“The good news for Australian businesses is that local retailers are maintaining their share of this growth as Australian consumers maintain their strong preference for shopping with domestically based websites,” Dr Ewing said.

“Three out of 10 Australians now shop online every week, or more often, compared with two in 10 New Zealanders and one in 10 Swiss.

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Australian businesses playing catch up to Australian consumers when it comes to online business

Tuesday, July 16th, 2013

Australian consumers are giving a clear indication of what they want from businesses and now it’s up to those businesses to respond.

At a recent retail summit held by the Australian Information Industry Association and Australian Retailers Association, industry experts said Australian businesses need to increase their presence online to keep up with the customers they are trying to cater to.

The latest Roy Morgan State of the Nation report found internet shopping has experience more than a decade of year-on-year growth and now over 50% of Australians shop online, with total spending equating to $24.3 billion online for the 12 months to March this year.

This figure was an increase of 11.9% from March 2012 and outstripped total retail sales growth for the same period by 8.5%.

However, despite the continual increase in consumers shopping online, the latest Australian Bureau of Statistics figures show only 43% of Australian businesses have a web presence. Those figures reflect especially poorly on small businesses, with only one-third of micro businesses online.

With eCommerce quickly becoming the favoured way of shopping for many consumers, Google’s retail industry leader Ross McDonald says Australian businesses are playing catch-up.

“Australian businesses are years behind Australian consumers,” McDonald says. “Measure your business from what your next-door neighbour, brother, mother, nieces and nephews expect of today’s retailer.”

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SEO out, social media in as ways to attract customers for online business

Monday, July 8th, 2013

SEO, the once all-powerful method of attracting online customers, has been demoted to co-star in the online marketing realm, as social media takes over the starring role.

According to Mark Gustowski, the global business development manager of Pyksis, SEO is just a small facet of online marketing now when trying to grow your customer base.

Much more effective is social media tools like Facebook, Twitter, Pintrest, Tumblr and LinkedIn because they offer the opportunity for customer engagement.

Using Twitter as an example, Gustowski says companies can now actively look for potential customers using these social media tools. An online retailer of virus protection software, for example, could use the hashtag (#) search function in Twitter for finding people who have been hit with a virus (#computervirus or #virus) and then further narrow the search to a certain geographical region and then talk one-on-one with those potential customers via Twitter by tweeting to them.

The important thing to remember, Gustowski says, is that social media is all about engagement rather than the ‘hard sell’ and customers should be approached in a conversational manner.

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