Posts Tagged ‘Etsy’

Selling online helps Australians eschew startup costs

Friday, February 21st, 2014
Photo credit; Beads for Beds on Flickr

Photo credit; Beads for Beds on Flickr

For Kirsten Devitt, starting a business was a dream come true, but she couldn’t have done it without the power of online retail.

“Once you’re online, you can build your confidence slowly,” says Devitt, who is from Brisbane, and who sells handmade jewellery from her store EachToOwn.

About two years old, Devitt’s online business allows her to earn a decent income while caring for her young son. But she would never have considered becoming a business owner if she had to start with a physical store, a staff and a business loan.

“There is too much at stake in owning a store,” she said. “I couldn’t afford to outlay a crazy amount of money for something that might fail.”

To read more about this story, click here.

Failure not in the vocabulary of online niche businesses

Saturday, February 8th, 2014
Photo credit; Normanack on Flickr

Photo credit; Normanack on Flickr

While big businesses in Australia continue to be prone to failure, their smaller counterparts are doing well, starting out small and gaining a dedicated following of customers the old-fashioned way.

These small mum and pop shops sell anything from handcrafted goods to greeting cards to furniture, utilizing their online presence to sell their wares both locally and around the world.

“These businesses create niche products that may only tailor to the one per cent. But when you look at the world as your customer base, that one per cent is big business,” says Jason Chuck from Etsy Australia, which supports businesses in selling their handmade goods.

Figures from Etsy Australia show that 90% of sellers are women.

The online marketplace launched in Australia in 2005 and now has tens of thousands of sellers, with 60 per cent of orders going to international buyers.

Markets and online stores are allowing artistic Australians to start small and find their niche customer base before expanding.

To read more about this story, click here.