Photo credit; Beads for Beds on Flickr

For Kirsten Devitt, starting a business was a dream come true, but she couldn’t have done it without the power of online retail.

“Once you’re online, you can build your confidence slowly,” says Devitt, who is from Brisbane, and who sells handmade jewellery from her store EachToOwn.

About two years old, Devitt’s online business allows her to earn a decent income while caring for her young son. But she would never have considered becoming a business owner if she had to start with a physical store, a staff and a business loan.

“There is too much at stake in owning a store,” she said. “I couldn’t afford to outlay a crazy amount of money for something that might fail.”

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