Photo credit; Umstwit on Flickr

The Keane family started their organic fruit and vegetable delivery business, Keane’s Organic Food almost by accident in 2008 and thanks to a cleverly designed website, it’s been growing ever since.

Melissa Keane, a former marketing executive at the University of South Australia, runs the business with her husband Simon,  a former South Australia Police detective and their daughter Millie.

The couple set up the business in 2008 as a part-time co-operative venture, sourcing and delivering organic produce in bulk for a few neighbours in the Unley area.

“I’ve always eaten organic food for its nutrition and taste, but when I was pregnant I wanted to find an easier way to purchase it in bulk and did a simple letterbox drop in my street to see who was interested in a co-op arrangement,” Melissa says. “The demand among other mums was clearly there, and before we knew it our business was born. In the past three years alone, sales have increased threefold and we’ve now employed two part-time delivery drivers to support our growth into new regions.”

Most of the orders come from mums who have little time and some older people.

Growing demand through mostly word-of-mouth referrals led to the more formal set up as Keane’s Organic Food, which now delivers to multiple regions within South Australia.

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