Archive for the ‘E-mail & the internet’ Category
Tuesday, September 17th, 2013
Photo credit; David Herrera on Flickr
Australian-based online hotel booking engine SiteMinder has chosen Dallas, Texas in the United States as its headquarters for North and South America.
“Dallas is just an exceptionally good market because of its connectivity, human resources available and the ability to have clientele that will serve Dallas,” said David Chestler, executive vice president of the Americas. “Dallas and Texas are pro business so we see great potential.”
The company offers cloud-based technology to help hotels with their booking processes and employs about 180 people in Sydney, Australia; Cape Town, South Africa; London and Bangkok.
To read more on this story, click here.
Tags: Australia, business, SiteMinder
Posted in Australia, business, cloud computing, E-mail & the internet | No Comments »
Monday, September 16th, 2013
From its humble beginnings as a five-person operation above a Perth hairdresser just a few short years ago, Moko has come a long way.
Photo credit; Richard Patterson on Flickr
And it is now set to try and crack the United States college market with its mobile social media advertising platform, plus a $US1 billion capitalisation on the world’s biggest technology stock exchange.
Next month, the Western Australia company will launch a service to connect advertisers with 5 million American college students, the ready-made audience that gave Facebook its start.
Although this means it will be competing with Google and Facebook for a portion of the $US7.65 billion ($A8.5 billion) US mobile advertising market, this is the first stage of a plan to list on Nasdaq, according to chief executive officer and founder Ian Rodwell.
Its first major deal with the American Collegiate Intramural Sports (AMIS) association gives it an initial audience of 5 million university students (out of 21.6 million) at 200 colleges across the country.
To read more on this story, click here.
Tags: Australia, business, mobile advertising, Moko, online, Perth, social networking, Western Australia
Posted in Australia, business, E-mail & the internet, internet usage, investment, media, online business, Online Sales, social media, social networking, Success story | No Comments »
Friday, September 13th, 2013
Photo credit; Tristan The Booklight on Flickr
Chris Burgess, Chief Information Officer for a non profit in Melbourne and manager of DNTrade, an online forum for discussing Australian domain names and online industry topics, shares his insights into what Australian businesses need to keep in mind when choosing a domain name.
Among his advice, Burgess recommends hosting your website with a hosting provider that has good support.
“It’s important to be able to pick up the phone and talk to someone if something isn’t working,” Burgess says.
Check out Burgess’ comprehensive advice on Australian domain names here.
Tags: Australia, business, Chris Burgess, DNTrade, online
Posted in Australia, business, domain names, E-mail & the internet, internet usage, online business, Online Sales, online shopping, online stores | No Comments »
Thursday, September 12th, 2013
Businesses.com.au has recruited Managing Director of Cudo and Deals.com.au Adam Schwab to share his insight about dealing with daily deals sites with readers.
For the uninitiated, deal sites are ones like Groupon, LivingSocial, Spreets, Cudo and Scoopon. These sites sell products and services from another business to site visitors and their database of subscribers that they have created. The deal sites advertise their clients’ services or products and collect money for vouchers for buyers to present to a merchant. For products, the deal sites send cash and the address to send the goods to the business that pays a commission for the sales service.
They basically act as a middleman between business and consumer, but they can draw in a lot of business so can be worth it for businesses to deal with.
But merely putting your service on these sites isn’t always a good idea, as businesses.com.au shares the horror story of one salon owner who advertised on one of the daily deal sites only to find she was unable to handle the influx of business it brought her.
With avoiding that kind of pitfall in mind, businesses.com.au invited Schwab to offer a bit of a tutorial on using the deals sites and what to expect.
You can find Schwab’s insights into Australia’s daily deals industry here.
Tags: Australia, business, Cudo, daily deals, groupon, LivingSocial, online, Scoopon, Spreets
Posted in Australia, business, E-mail & the internet, internet usage, online business, Online Sales, online shopping, online stores, selling online | No Comments »
Wednesday, September 11th, 2013
In a bit of news that will make anyone with an email inbox smile just a little, an Australian man who spammed New Zealand businesses has been fined $95,000 for doing so.
Wayne Robert Mansfield of Perth, Western Australia, sent hundreds of thousands of unsolicited emails to individuals ans organisations in New Zealand in 2010. The emails were promoting his company, Business Seminars NZ.
After more than 50 complaints from recipients who said they had no business contact with Mansfield’s company and had continued receiving messages even after unsubscribing from them, the Department of Internal Affairs decided to take legal action against Mansfield under the Unsolicited Electronic Messages Act.
High Court Justice Edwin Wylie imposed a fine of $95,000 and awarded costs of more than $8000 against Mansfield in August 2013.
This wasn’t the first time Mansfield has been fined for spamming.
In 2006, Mansfield and his Perth-based company Clarity1 Pty Ltd were fined a total of A$5.5 million in the Australian Federal Court for sending 70 million spam emails to about 5 million recipients between 2004 and 2006.
To read more about this story, click here.
Tags: Australia, business, online, spam, spammer
Posted in Australia, business, controversy, E-mail & the internet, fine, Spam Act | No Comments »
Tuesday, September 10th, 2013
A recent report shows that Australia now leads the world in the pace of online business start-ups. Internet start-ups have increased 200% from 2010 and 2012, four times the pace in the United States and Britain.
With so many new startups popping up, Dynamic Business has released a set of tips for Australians who want to get in on all the startup action:
Manage your time. Whether you’re an early riser or prefer burning the midnight oil, find what works best for you. Running a store can require a lot of time and energy, but it’s important to separate your stress. Don’t let the worries of one job impact another and develop (and stick to) a routine that maximises productivity.
Think easy. Great designs are nice, but if your online store isn’t intuitive for customers, all bets are off. Re-evaluate the functionality of your homepage and make sure customers can get to where they’re trying to go.
Focus on quality. Use high-resolution product images and take the time to write detailed product descriptions from a customer’s perspective. If you want customers to spend the time reading it, spend the time writing it!
Try new forms of marketing. One of the most critical aspects for any online store is marketing, but it can be costly. Content marketing, such as blogging, is a great, low-cost alternative and offers small businesses a big bang for your buck.
Find your inspiration. Ultimately, success often boils down to having the passion and drive to keep things running through the highs and lows. When the going gets tough, remember what inspired you to start your own business. If you’re doing something you love, your passion will shine through and motivate to push on.
To read more on this story, click here.
Tags: Australia, business, online, startup
Posted in Australia, business, E-mail & the internet, innovation, internet usage, online business, Online Sales, online shopping, online stores, selling online, social media, social networking, technology, Woo Plugins, WooCommerce, WooCommerce Extensions, WooCommerce Themes | No Comments »
Wednesday, September 4th, 2013
Online crowd sourcing site Kickstarter has announced that it will open up to Australian and New Zealand projects in the near future.
Kickstarter is hosting sessions in Sydney and Melbourne this month for people who have project ideas.
Founded in 2009, Kickstarter allows people to pitch their ideas to the general public to solicit funding for their ideas to get made. Movies, video games, gadgets and music has all been funded through the U.S.-based site.
To read more about this story, click here.
Posted in Australia, business, Crowd funding, E-mail & the internet, Expansion to Australia, internet usage, investment, online business | No Comments »
Friday, August 30th, 2013
Erica Fanning established the self-titled Erica Fanning Interior Styling in Sydney in 2012 with the intention of being able to provide interior decorating services to anyone in Australia and beyond via e-decorating. E-decorating sees people send Fanning their room dimensions via email and getting a complete room design package back, complete with places where clients can purchase everything needed to complete the room’s proposed look.
For more on this story, click here.
Tags: Australia, business, Erica Fanning Interior Styling, interior decorating, New South Wales, online, Sydney
Posted in Australia, business, E-mail & the internet, innovation, internet usage, online business, Success story | No Comments »
Monday, August 26th, 2013
The Australian Business Review has published a comprehensive strategy to using LinkedIn to market your small business using the social networking platform.
Currently available in 44 countries and 17 languages LinkedIn remains a relevant platform the world over, the publications says.
To read more on this story and see the Australian Business Review’s tutorial for using LinkedIn to market your business, click here.
Tags: Australia, Australian Business Review, business, LinkedIn, online
Posted in Australia, business, E-mail & the internet, internet usage, online business, Online Sales, online shopping, online stores, selling online, social media, social networking, technology | No Comments »
Friday, August 16th, 2013
Google yesterday announced Australia’s most web-savvy towns with its second eTown Awards, celebrating cities and regions whose small businesses make the best use of the web to connect with customers and grow.
Australia’s winning eTowns by state and territory are:
- Cockburn, WA
- Darwin, NT
- Holdfast Bay, SA
- Launceston, Tasmania
- North Sydney, NSW
- Port Phillip, Vic
- South Canberra, ACT
- Sunshine Coast, Qld
Claire Hatton, Head of Local Business, Google Australia, told Dynamic Business that business operators who successfully integrate digital strategies are simply more competitive.
“We see through our research that small businesses that actually use digital are more successful — they grow revenue and employ more people,” Hatton said. “This web advantage also extends to towns and regions which need no longer rely on a single local resource or industry to prosper. A town’s real assets are now their small businesses owners and employees,” Hatton said.
The link between digital engagement and commercial success has been firmly established, and a recent report by Deloitte Access Economics published in April this year found that Australian small businesses with high digital engagement are twice as likely to be growing revenue, and earn twice as much revenue per employee. They are also four times more likely to be hiring additional staff.
“The location of your shop front or size of your workforce doesn’t matter online. Every business has the opportunity to engage customers and grow,” Hatton said. “Whether you’re a boutique hotel, beautician or surf school, if you’re not online you’re missing out on a direct line to thousands of potential customers.”
To read more on this story, click here.
Tags: Australia, Australia Capital Territory, business, Cockburn, Darwin, eTown Awards, Holdfast Bay, Launceston, New South Wales, North Sydney, Northern Territory, online, Port Phillip, Queensland, South Australia, South Canberra, Sunshine Coast, Tasmania, Victoria, Western Australia
Posted in Australia, business, E-mail & the internet, Google, internet usage, online business, Online Sales, online stores, selling online, technology | No Comments »
