Swiss ticket reselling marketplace Viagogo has officially launched in Australia after running a nine month beta program in the country.

Photo credit; Bev Sykes on Flickr

Originally launched in Switzerland in 2006, the firm specialises in the resale and distribution of tickets for events. It aims to serve as a fair and secure marketplace solely for tickets, stealing traction away from more general e-commerce sites like eBay and Gumtree.

Founder and CEO of Viagogo, Eric Baker said the company had always aimed to launch in Australia and it even registered a Facebook page called ‘Viagogo Australia’ back in December 2010.

“We want to ultimately be global, we want to be everywhere. If and when people colonise the moon, we want to be on the moon,” Mr Baker told Technology Spectator.

“If there were an opportunity for us to register a Facebook lunar page now, we should probably be looking into that,” he said.

To read more about this story, click here.