Damp Streetwear is a retail shop that has recently discovered the power of online business and how it can improve their sales. Damp Streetwear is owned by Matt Dampney, he is the founder of cutting edge clothing brand and also owns a design studio in Australia. Matt Dampney has decided to start the online retailing for the clothing side of his business, this is to increase his sales and reduce the costs of running a business on the street such as shop rental.

Matt says his business used to pay between $20,000-50,000 annually for the cost of shop rental which is very expensive. This was before he found out about the idea of online business, which gave him a substantial opportunity to expand and market his business.

You can read more over at http://www.smh.com.au/small-business/damp-streetwear-the-future-of-retailing-20130403-2h5nf.html