Set That has impressed some big players enough to land some lucrative online partnerships.

International retailers like Bloomingdale’s, Marks & Spencer, StrawberryNET and John Lewis, and Australian brands, including Styletread, zanui, Surfstitch and The Iconic have hopped on the Set That bandwagon.

Set That lets consumers explore “sets” of products that have been compiled and curated by other site users to find a suitable product to buy. The user’s profile and shopping preferences are drawn upon to create a customised shopping experience.

The most unique aspect of the website is the financial rewards offered for building and marketing sets through online social media. Set creators are able to earn up to 2% commission, either banked into their PayPal account or donated to charity, for an item that generated a sale as a result of their set.

More than 100 stores have already committed to the site and co-creators, Aussie mums Kim Westwood and Liz Tehan, are in early talks with investors in Australia and abroad.

Projections for Set That are to have 300 registered stores by the end of 2013 with that number increasing to more than 3000 by 2015.  The stores are anticipated to showcase 1.5 million products to 200,000 users this year and 15 million products to 2.5 million users by 2015.

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