A survey of over 1000 Australians explored some of our search engine habits, and discovered a general lack of understanding around why search engines display the results they do.
It was revealed that,
- 46 per cent of online shoppers said the order of search results displayed affected their choice in choosing where to shop.
- Only 15 per cent of respondents look past the 1st page of search results.
- On average 72 per cent of users select the first website listed, with the second and third websites receiving 13 per cent and 8 per cent of clicks respectively.
About 6 per cent of Australian retail sales are made online, or roughly $12.6 billion a year. This is expected to increase significantly.
You can read more over at theage.com.au
