James van Rooyen and Jonathon Allara are two Australian entrepreneurs who started a bike hire company that has become one of the seven top selling bike companies in Australia. Van Rooyen who had a job in marketing, and Allara who was an accountant found out about the power of ecommerce and how it can transform their business into a successful one.  They have started with a $16000 and setup Manly Bike Tours. Now, their company is selling over 5000 bikes a year, they have 13 staff, and makes a revenue of $3 million a year.

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