Photo credit; SEOPlanter on Flickr

Online marketing guru Paul Neihus from Can Do Training says it’s imperative for Australian businesses to keep up with the latest online business trends.

Recently, 78 local businesses attended an Online Essentials seminar held by The Morning Bulletin to hear Neihus, from Can Do Training, talk about winning the battle between clicks and bricks, and using the internet to drive customers their way.

With $14 billion in online sales in Australia last year alone, online marketing has changed the way companies do business.

Chemist Warehouse Rockhampton owner, Paul Arnold said he was part of the biggest online pharmacy in the country, but his interest was in growing a local presence.

“Today [Feb. 11] brought home the importance of linking with local customers and realising that a lot of people do their research online, but still shop locally,” he said.

“We need to do everything we can to build that relationship so they want to shop here we’re not just entitled to it.”

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