Posts Tagged ‘Australia’

I Do in a Day does equal success

Friday, August 9th, 2013

Established in 2012 by Melbourne’s Helyna Van Woerkom, I Do in a Day is a 100% online bridal boutique that features a crack team of wedding consultants to help any bride regardless of location.

Van Woerkom says although she knew she couldn’t provide people with more time in a day, she was well aware that she could do the next best thing and help free up some of people’s most precious resource by offering wedding consultations online.

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Hipkin brings hip clothes to Australian kids, profits for founder

Thursday, August 8th, 2013

After taking note of the dearth of functional unisex clothing for kids being sold in Australia, Katie Brannaghan of Melbourne, Victoria started Hipkin in 2012.

Going back and forth to Europe with her husband, Brannaghan noticed that a lot of the cool, functional brands of children’s clothing weren’t filtering through to her home country and she decided to do something about it. A year later and Hipkin is going strong.

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Our Little Place makes owner tidy profit

Wednesday, August 7th, 2013

The internet is a big place, but one site that is making it feel a little homier is Our Little Place, an online book and interior design boutique.

Started by Sarah Rogers on the Gold Coast in Queensland, Our Little Place has been around since 2011 and was born from Rogers’ passion for interiors, fashion, travel and books.

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Innovation important for Australian small businesses

Tuesday, August 6th, 2013

Technology Spectator columnist Tim Reed has called for more innovation from Australian small businesses.

Reed said the Australian Bureau of Statistics’ (ABS) report on ‘Innovation in Australian Business’ found the proportion of innovation to active small to medium businesses (SMEs) increased by 13% in the year ending 30 June 2012 across four areas of innovation: good or services, operational processes, organisational/managerial processes, and marketing methods.

As small business represents 96% of businesses in Australia, Reed said, what happens in this sector has the potential to drive improvement in the domestic economy.

One way for small businesses to adopt innovation is through the use of online technologies, he said. Most consumers are now searching online first when shopping for a new product or service and yet 2/3 of SMEs don’t have a website, meaning a significant proportion of businesses are missing out on sales and marketing opportunities simply by not having an online presence.

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Set That sets itself up for success

Monday, August 5th, 2013

Set That has impressed some big players enough to land some lucrative online partnerships.

International retailers like Bloomingdale’s, Marks & Spencer, StrawberryNET and John Lewis, and Australian brands, including Styletread, zanui, Surfstitch and The Iconic have hopped on the Set That bandwagon.

Set That lets consumers explore “sets” of products that have been compiled and curated by other site users to find a suitable product to buy. The user’s profile and shopping preferences are drawn upon to create a customised shopping experience.

The most unique aspect of the website is the financial rewards offered for building and marketing sets through online social media. Set creators are able to earn up to 2% commission, either banked into their PayPal account or donated to charity, for an item that generated a sale as a result of their set.

More than 100 stores have already committed to the site and co-creators, Aussie mums Kim Westwood and Liz Tehan, are in early talks with investors in Australia and abroad.

Projections for Set That are to have 300 registered stores by the end of 2013 with that number increasing to more than 3000 by 2015.  The stores are anticipated to showcase 1.5 million products to 200,000 users this year and 15 million products to 2.5 million users by 2015.

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Toby Hartnoll-White Designated as Leader of “Best Online Home Business Team”

Friday, August 2nd, 2013

Toby Hartnoll-White came out on top in a recent online poll to identify the Best Online Home Business Team Leader in Australia.

Hartnoll-White likely won the poll due to his work helping people set up an online business and making money from home using simple step by step strategies and advertising tactics.

In an attempt to maintain the survey fair to all participants, the competition was implemented via the internet and the winner was chosen by internet marketing peers independently.

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StageBitz deserves props for its success

Thursday, August 1st, 2013

Founded in 2010 by Catherine Prosser and based in Canberra, StageBitz is a web-based system designed to simplify prop management for production professionals, allowing them to manage the lifecycle of prop sourcing, maintenance and tracking.

“Each year millions of props, scenery and costume items are created at a cost of billions of dollars,” Prosser says. “Many of these items are used only once, resulting in a massive waste of time, effort, resources and money for the industry. This is a common and constant problem faced by the entertainment industry in Australia, USA, the UK and the world over.

“StageBitz solves this problem by providing a collaboration platform in the cloud for directors, designers, makers, buyers and managers to capture the design, technical and usage information they need to get their projects up and running. It also provides an automatic company inventory feature which will allow companies to manage their assets as well as hire or sell unwanted items online.”

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Big online player says Australian businesses must adapt to digital or perish

Wednesday, July 31st, 2013

The CEO of one of Australia’s biggest online real estate advertising companies says businesses in the country need to adapt to the digital future in a hurry or risk being shut out by international competitors who are further ahead.

Greg Ellis, CEO of REA Group, said companies in all sectors in Australia are struggling to adapt to the digital economy and will lose market share to international rivals if they did not change their management ­strategies.

“On a bigger scale Australia needs a damn big wake-up call,” he told a Melbourne Press Club luncheon last week. “We’ve got some material competitors coming who could take a significant percentage of market share and jobs away through the strength of their digital offering.”

He said managers needed to better tap into the talent in their organisations, saying the best workers found in companies such as his were 30-year-olds familiar with the digital economy.

“There is a significant shortfall of skills to transform Australian business in the digital economy,” Ellis said. “At REA when we bring people in we have to effectively de-program from the historical techniques they have used to manage people. It’s the preparedness to push the responsibility of the decision-making down to the people below you who have the expertise.”

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The Fetch returns great success

Tuesday, July 30th, 2013

The Fetch, an online community for professionals to share and discover what’s happening in their city, has been going strong since Kate Kendall started it in Melbourne in 2011.

It has now expanded to include 10 cities from around the world.

“I still classify it as a start-up in beta mode, so I guess it’s been fairly flexible and it’s grown quickly,” says Kendall of The Fetch.

Kendall now runs the business alternating between Melbourne and Silicon Valley in the USA.

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Yotpo social review plugin now available for WooCommerce

Monday, July 29th, 2013

Yotpo, the free social networking review plugin for ecommerce sites, is now available for WooCommerce sites.

Yotpo sends automatic emails to your customers a certain number of days after their purchase and prompts them to review the product. On average, Yotpo claims to convert 8% of customers into reviewers, which may not sound like much, but is a ot higher than the industry average of just 1.2%.

Yotpo also makes it easy for reviewers to share their reviews on their social networking accounts, which in turn drives traffic to the sites using Yotpo.

Unlike other plugins that promise to drive traffic to your site but don’t actually prove it, Yotpo has its Campaigns feature, which lets you keep track of exactly how what Yotpo has done for your site.

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