Photo credit; Richard Taylor on Flickr
According to Tim Gentle, who has been developing web marketing strategies for ten years, nearly all country based businesses have a reason for not having an online presence.
Some of the excuses he’s run into include:
- online is what kids do
- the internet speed where I do business is too slow
- my clients are local I don’t need to be on the web.
“You don’t have to be scared of it,” Gentle says. “It’s a lot of fun.”
“I had a gentleman who couldn’t even download a photo from his camera” he recalls. “Now he’s putting up YouTube videos onto his online store, and getting his wife to demonstrate things in his shop.”
Running a business is about being competitive, and Gentle suggests if you don’t have an online presence, you will be lagging behind.
And while internet speeds is definitely an issue, new infrastructures will change this and it’s important to be set to go straight away.
AgriFood Skills Australia will be hosting different courses in different communities in the next three months with Federal Government support.
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