Founded in 2006 by Ruslan Kogen and headquartered in Melbourne, Kogan Technologies is an Australian consumer electronics manufacturer and retailer.
The company’s business model is to sell products direct from Asia to customers in Australia and the United Kingdom, bypassing the industry’s usual middlemen.
Kogan Technologies’ 2012 revenue was $100 million.
Online business in Australia has jumped by 25%.
Orders made over the internet, including both within Australia and from overseas, reaped more than $237 billion in revenues in the 2011-12 financial year over the year before, according to the IT Use and Innovation in Australian Business report released by the Australian Bureau of Statistics this week.
Information media and telecommunications businesses received the most online orders in 2011-12, followed by wholesale trade manufacturing whilst agriculture, forestry and fishing had the lowest proportion of online orders.
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Due to the economic slowdown Australians are becoming more reliant on online business sites, which is just another way for boosting economy and going about increasing their savings. Online business is very successful and offers many benefits, whether it is used to increase the number of sales for a business, to get a business back on track or to start a new business from scratch.
ING Direct executive director Rob Hendriks says “Australians are very creative in boosting their income. We see an increased effort in selling goods online, taking additional jobs, and especially in New South Wales we see a lot of women entering the workforce.”
You can read the full article at http://www.smartcompany.com.au/economy/049233-more-australians-to-start-online-businesses-as-two-speed-economy-takes-hold.html
Gerry Harvey of Harvey Norman said last month that people will not buy furniture online.
SmartCompany spoke to two entries from the Smart50 who disagree with Gerry, Milan Direct and Fidarsi Furniture. Both have revenue in the millions of dollars.
“speaking to these two companies, it’s obvious people are buying furniture online and they’re doing so because the sites go out of their way to show as much of the product as possible.
This is where high quality photography, demonstration video and interactive features are critical. Shoppers want to take away as many variables as they can. High quality photography and other features go a long way to ensuring the purchase is a successful one.”
One common critcism of buying bulky products online from consumers is that they can’t touch or feel, for instance. However if you put a lot of effort in to your product as described above you can certainly sell bulky products online.
You can read more over at smartcompany.com.au
