Photo courtesy of enigmabadger on Flickr
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At OPMC, we’re dedicated to continuing to bring you the latest news, the best advice and the most useful information for opening and running an online business in Australia.
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Photo credit; Marc Falardeau on Flickr
Payment startup Stripe has added Australia to the growing list of countries it services.
Started by a trio of PayPal co-founders three years ago, Stripe operates in the US, Canada, Britain and Ireland, and is beta-testing in Finland, Switzerland, Denmark, Norway and Sweden.
Its latest international expansion came after it struck a deal with Chinese payments service Alipay, an affiliate of Alibaba Group Holding Inc, to allow Chinese buyers to pay for purchases on the US service.
“Stripe’s mission is to grow Internet commerce by providing everything an online business needs to accept payments,” John Collison, co-founder and president of Stripe, said in a blogpost recently.
Stripe touts a simple-to-use multi-currency service as an easy way for businesses to begin accepting payments from around the world. It takes a cut of several percentage points off transactions across its platform.
To read more about this story, click here.
Photo courtesy of Ryan Fanshaw on Flickr
Applying the GST to online purchases under $1,000 isn’t fair for people who cannot afford to travel outside the country to buy cheaper goods, an eBay executive has said.
While in Sydney for a meeting with the G20 taskforce that is looking at ways to reduce trade barriers — including taxes imposed on online sales — head of eBay’s government relations, Tod Cohen, said enacting the GST on purchases below $1,000 would turn sites like eBay and Amazon into tax collectors.
NSW Treasurer Mike Baird has pushed hard for lowering the GST threshold for online purchases and has talked about taxing global online sales above $20.
“Any time you get down to that type of threshold, you’re discriminating against Australians who can travel and those who can’t travel,” Cohen says.
“We try to maintain an opportunity for people to participate in the global marketplace and one of quickest ways to shut that down is by imposing taxes. There’s no way they’ll drop the threshold for international travellers. We’re not going to see duty-free shut down.”
Cohen says $1000 was a reasonable threshold, given the threshold in the United States was $800 and Europe was about the same.
To read the full story, click here.
Photo courtesy of TaxRebate.org.uk on Flickr
Visa has unveiled a new system for using the card during online checkouts that the company hopes will cut down on abandoned online shopping carts.
The new service, called Visa Checkout, allows people to sign up with Visa credit and debit cards, as well as other branded cards, and enter their card information just once. Then they will be able pay for things via Visa by only entering their username and password at participating sites.
The service is currently being offered in Australia, Canada and the U.S.
As more customers shop on smaller screens like smartphones and tablets, the hassle of entering in credit card numbers and billing addresses is becoming a sticking point and payment processors have been working to find ways to simplify the process.
To read more about this story, click here.
Photo credit; Marc Falardeau on Flickr
Australia is the best country to do business over the internet, the e-Trade Readiness Index shows.
The index, compiled by eBay and The Economist intelligence unit, ranks Group of 20 countries’ internet-enabled trade. Because the European Union is treated as a separate entity, 19 countries are ranked in this particular index and Australia has the highest e-trade ranking out of those 19.
Rounding out the top five are the United States, South Korea, Britain and Japan respectively. The lowest ranked is Argentina.
Australia topped the list because of:
The index comprises more than 40 indicators across five categories:
The categories are weighted based on The Economist intelligence unit’s assumptions of their importance in cross-border trade using the internet.
However, the report also says that customs and regulation restrictions may hinder the growth of small and medium-sized businesses.
To read more on this story, click here.
Photo courtesy of Anna Ulanova on Flickr
Australian retailers are at risk of losing customers to overseas online competitors if they don’t start engaging customers online more, a report from the University of Sydney said.
The Australian Digital Commerce report, conducted by the University of Sydney’s Business School in conjunction with consulting firm Capgemini Australia shows almost 40% of Aussie retailers are failing to fully engage with customers online despite the fact that online retail sales have soared to $15.25 billion in Australian recently.
The report goes on to say 38% of all Australian retailers are classified as ‘laggards’ who show poor implementation of digital commerce execution and engagement.
Only 26% of Australian retailers fit into the ‘high achiever’ category alongside international market leaders. This means they displayed excellence in both online execution and engagement.
The report defines digital execution as the provision of information and facilities to purchase online while digital engagement is defined as interaction with customers across social media, forums and a retailer’s own digital spaces.
“We found that among Australian retailers, the relational dimension (building of lasting relationships with customers for repeat purchases) is by far the least developed,” said the report’s authors.
“This was also where the largest gap with international market leaders occurred.”
Brian Walker, chief executive and founder of the Retail Doctor Group, said Australian retailers have been slow to take up digital commerce, but this is changing.
“Every retailer in the county has a website now, but in many cases they are static and not used for trading,” said Walker. “But that is changing at a rapid rate.”
Walker said while digital commerce only accounts for 6-8% of the total retail transactions in Australia, some sectors are experiencing growth above 15%.
Photo courtesy of Alan Levine on Flickr
Online book seller Booktopia has been heralded as Australia’s Amazon.
The Sydney-based business started 10 years ago with a $10 per day budget as a side hobby for CEO and founder Tony Nash and now turns over $40 million per year.
Nash, a web marketer, said Booktopia first started in 2004 as an “evening side project” with his brother Simon Nash, sister Elana Traurig and brother-in-law Steve Traurig.
“I started my first internet business 18 years ago and we (the family group) had been running companies together,” he said. “For the first three years, we used another company to manage our website, because we never thought it’d be anything.”
Three years later, Nash said, they bought some shelves on eBay, rented a 60sm m site in North Sydney and started managing Booktopia themselves.
Since that time, it’s grown by leaps and bounds and now has a huge warehouse full of stock and welcomes Australia’s biggest authors in for book signings.
To read more on this story, click here.
WooThemes has released an iPhone App for its merchant users.
WooCommerce iOS is designed to let you see detailed product information, customer orders, specific order details, and a range of statistical data illustrating your store’s sales performance – all from your iOS device.
You can download the app from the App Store for $4.99, connect it to your WooCommerce store by logging in, and your orders and products will be automatically imported and synced.
Features include:
Planned updates include: editing & managing orders, individual customer views, Push Notifications for new orders, and more.
Photo courtesy of Terrance Heath on Flickr
The Brisbane Times has published a list of the 11 biggest mistakes e-commerce sites make. Heed these warnings:
1. Having Complex Functionality
The best sites should be structured so absolutely no thinking is necessary when navigating through, including minimal steps between product viewing and purchase.
2. Having Poor Site Appearance
A busy, confusing, or ad-strewn site poses functionality issues and isn’t a particularly professional front for a business expecting customers to leave sensitive credit card details. A beautiful website that makes for easy shopping and security will ensure customers are happy.
3. Not Having Compatibility with Mobile and Tablet
Digital retailers must accommodate a range of customers across diverse platforms and employ a website design that is fast loading for mobiles as well as desktop computers.
4. Having Unexpected Fees and Shipping Costs
The number one reason customers abandon their shopping cart is unexpected costs added to their purchase, such as GST, insurance and high shipping fees. Free delivery can be the defining feature that sets a site apart from direct competitors. While free shipping is undoubtedly a huge attraction, shoppers will generally concede to a shipping fee if they feel it is reflective of the product and level of service. A tracking number is also a plus.
5. Overly Long Product and Lack of Customer Reviews
Long-winded product descriptions can turn off shoppers. Pairing concise, keyword-rich descriptions with customer reviews, and even stats on how many times the item has been previously bought, is a good way to reassure customers. A unique product description, rather than that composed by the manufacturer, can also ensure a higher ranking on internet search engines.
6. Having Poor Search Capability
Faceted search — a function that allows users to apply a range of filters to explore information — enhances customer power and control by making it easier for them to home in on the products they are most interested in. Typo-sensitive search also increases the likelihood that a clumsy-fingered user will still see results that best match what they’re looking for.
7. Convoluted Checkout Procedures and Customer Accounts
Forcing a buyer to create an account and enter personal details at the checkout has obvious benefits for the retailer, but it is likely to cause frustration among shoppers who want an instant transaction. Features such as single sign-on, automated saving of a customer’s details, and the option for “guest checkout” transactions that don’t require the creation of a password quicken and enhance the shopping experience.
8. Lack of Social Media Integration
If you’re not posting, instagraming, pinning or tweeting, you’re just not competing. But more than posting a photo, social media should be used to generate positive dialogue among customers and aid the transaction process by facilitating direct contact between the company and consumer. All retailers should have an effective communications policy in place, especially for when customers turn to social media to complain.
9. Poor Quality Images and Zoom Function
Grainy photos or poor zoom function are easy ways to lose a sale, as customers can’t see the detail in the craftsmanship. Instead, use clear, high quality photos.
10. Believing the Transaction is Complete After the Order is Placed
Another golden rule of running an online business is realising that the shopping experience isn’t over when the customer clicks “buy”. Don’t neglect functions such as: recommended “buy next” options, live purchase stats (for instance, five people bought this in the last hour), or prompts for low stock in a “watched” item.
11. Having Ineffective Customer Service
One of the cornerstones of face-to-face retail is good customer service, and this still applies online. Ensuring the product over delivers, that delivery service is on time, and that phone, email and live chat service staff are friendly and helpful, will usually ensure a positive customer response even if something goes wrong.
To read more on this story, click here.
Photo courtesy of Widjaya Ivan on Flickr
Roselyn Joy Wilson, formerly of Oak Flats, New South Wales, has been fined $6,510 by Fair Trading and ordered to pay a total $11,120 compensation to six customers for scamming them via her fake internet business.
Dozens of customers complained about not receiving generators purchased from Wilson’s online business, Quality Direct Pty Ltd.
The fake online business, www.qualitydirect.com.au, purported to sell generators at a discounted price, provided customers pay for goods upfront.
At least six customers were ripped off between February and June, 2012, after they deposited sums of almost $2000 each into an account but received no generators.
“Consumers were left high and dry by [Wilson], who simply stopped taking calls from frustrated people demanding to know when their generator would be delivered,” Fair Trading Commissioner Rod Stowe said.
“It appears [she] had no intention of supplying the goods she received payment for and she then failed to co-operate with Fair Trading once consumers sought our intervention.
“Failing to provide goods and services in a timely manner is a breach of the Australian Consumer Law and Fair Trading will take action against any online trader who thinks they will get away with such dishonest behaviour.”
Fair Trading received more than 50 complaints about the business in 2011 and 2012, prompting it to warn the public about dealing with Wilson or Quality Direct.
To read more on this story, click here.
