Photo credit; Jason A. Howie on Flickr

Facebook is bringing its Premium Video Ads and Video Metrics to Australia, one of seven markets outside of the US where Facebook is rolling out the new services.

Interactive Advertising Bureau (IAB) chief executive Alice Manners said recent estimates showed video advertising was growing at 55.7 per cent, representing 14.3 per cent of digital display dollars, for the quarter.

Facebook Australia and New Zealand managing director Will Easton said that Facebook Premium Video offers brands new ways to engage and connect with over 10 million Australians who access Facebook daily.

“In the coming months, we’ll be working closely with advertisers to deliver high-quality video campaigns that create the best possible advertising experience,” Mr Easton said.

The 15-second video ads appear in users’ newsfeeds and play automatically with the sound muted until they are clicked on.

Facebook began selling ads in the United States in March.

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Tags: Australia, business, Facebook, online, video, video ads

This entry was posted on Thursday, June 12th, 2014 at 2:51 am and is filed under Australia, business, E-mail & the internet, Expansion to Australia, Facebook, internet usage, online business, Online Sales, online shopping, online stores, selling online, social media, social networking. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.