Photo credit; Jason A. Howie on Flickr
AdRoll is coming to Australia and hopes to hire 20 people by the end of this year.
AdRoll, used by internet giants like Facebook and Twitter, is a retargeting company that presents ads to internet users based on their previous searches, which are meant to deliver more sales because they reflect a reader’s interests.
Digital advertising is the fasted-growing type of advertising in Australia, making up 18% of ad bookings by advertising buyers in February. And in the eight months to February it grew by 23.4% to $910 million, compared with 4% growth across all mediums, according to this week’s figures from the Standard Media Index.
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Tags: AdRoll, advertising, Australia, business, Facebook, online, Twitter
