Online retailers in Australia are more likely to hire staff than traditional bricks and mortar store owners, a Roy Morgan survey shows.
The survey reveals that 16% of online businesses are expecting to increase their staff in the next year compared to just 9% of physical store-based owners.
“With just over half of the Australian population now purchasing online it is not surprising that online retailers are much more likely than bricks and mortar retailers to be planning to increase employee numbers over the next 12 months,” Roy Morgan’s Norman Morris said.
Market researcher Roy Morgan surveyed more than 6,900 Australian businesses in the six months to the end of July for the survey.
Online sales make up 10 per cent of Australian consumer sales, but that figure is growing.
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