Technology Spectator columnist Tim Reed has called for more innovation from Australian small businesses.
Reed said the Australian Bureau of Statistics’ (ABS) report on ‘Innovation in Australian Business’ found the proportion of innovation to active small to medium businesses (SMEs) increased by 13% in the year ending 30 June 2012 across four areas of innovation: good or services, operational processes, organisational/managerial processes, and marketing methods.
As small business represents 96% of businesses in Australia, Reed said, what happens in this sector has the potential to drive improvement in the domestic economy.
One way for small businesses to adopt innovation is through the use of online technologies, he said. Most consumers are now searching online first when shopping for a new product or service and yet 2/3 of SMEs don’t have a website, meaning a significant proportion of businesses are missing out on sales and marketing opportunities simply by not having an online presence.
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Tags: Australia, Australia Bureau of Statistics, business, innovation, online
