Online men’s clothing retailer Kent & Lime have taken the stress out of clothes shopping for its customers.
Instead of choosing their own clothes, Kent & Lime customers are asked about their dress sense by a style advisor who then selects clothes for them from a variety of brands. The clothes are posted out and upon receiving them the customer has 10 days to try them on and make up his mind. What he likes he pays for, and what he doesn’t he simply returns at no extra cost.
Will Rogers, who founded Kent & Lime along with Nick Gonios, said the idea behind Kent & Lime was to provide a genuine personal service that helps male shoppers cope with the often overwhelming choice online.
“We thought there must be a way of reducing all that noise that is out there and give people a place to go that cuts through all the choice. That’s what really sparked the idea,” Rogers says.
The business is also trying to capitalise on the poor service many shoppers lament in bricks-and-mortar stores.
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