Photo courtesy of Widjaya Ivan on Flickr

Roselyn Joy Wilson, formerly of Oak Flats, New South Wales, has been fined $6,510 by Fair Trading and ordered to pay a total $11,120 compensation to six customers for scamming them via her fake internet business.

Dozens of customers complained about not receiving generators purchased from Wilson’s online business, Quality Direct Pty Ltd.

The fake online business, www.qualitydirect.com.au, purported to sell generators at a discounted price, provided customers pay for goods upfront.

At least six customers were ripped off between February and June, 2012, after they deposited sums of almost $2000 each into an account but received no generators.

“Consumers were left high and dry by [Wilson], who simply stopped taking calls from frustrated people demanding to know when their generator would be delivered,” Fair Trading Commissioner Rod Stowe said.

“It appears [she] had no intention of supplying the goods she received payment for and she then failed to co-operate with Fair Trading once consumers sought our intervention.

“Failing to provide goods and services in a timely manner is a breach of the Australian Consumer Law and Fair Trading will take action against any online trader who thinks they will get away with such dishonest behaviour.”

Fair Trading received more than 50 complaints about the business in 2011 and 2012, prompting it to warn the public about dealing with Wilson or Quality Direct.

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