Photo credit; Joshin Yamada on Flickr

The Australia Business Review recommends that you:

Apologize if the problem has been caused by your actions or those of your staff and put it on your social networks, your website and anywhere else your customers can see it. Make it honest and straightforward.

Remove negative remarks if possible, even if that means having to hire a lawyer to help you remove them from other sites. Remove the ones that you have control over.

Drown the negativity with SEO by burying them with SEO campaigns until they don’t show up on Google’s search results until the 10th page (most people don’t dig this far back into search results).

Re-Direct attention away from the negativity by doing something positive and promoting it, like holding a contest or donating to charity.

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Photo credit; Richard Patterson on Flickr

And it is now set to try and crack the United States college market with its mobile social media advertising platform, plus a $US1 billion capitalisation on the world’s biggest technology stock exchange.

Next month, the Western Australia company will launch a service to connect advertisers with 5 million American college students, the ready-made audience that gave Facebook its start.

Although this means it will be competing with Google and Facebook for a portion of the $US7.65 billion ($A8.5 billion) US mobile advertising market, this is the first stage of a plan to list on Nasdaq, according to chief executive officer and founder Ian Rodwell.

Its first major deal with the American Collegiate Intramural Sports (AMIS) association gives it an initial audience of 5 million university students (out of 21.6 million) at 200 colleges across the country.

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Greg Ellis, CEO of REA Group, said companies in all sectors in Australia are struggling to adapt to the digital economy and will lose market share to international rivals if they did not change their management ­strategies.

“On a bigger scale Australia needs a damn big wake-up call,” he told a Melbourne Press Club luncheon last week. “We’ve got some material competitors coming who could take a significant percentage of market share and jobs away through the strength of their digital offering.”

He said managers needed to better tap into the talent in their organisations, saying the best workers found in companies such as his were 30-year-olds familiar with the digital economy.

“There is a significant shortfall of skills to transform Australian business in the digital economy,” Ellis said. “At REA when we bring people in we have to effectively de-program from the historical techniques they have used to manage people. It’s the preparedness to push the responsibility of the decision-making down to the people below you who have the expertise.”

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The site, headquartered in Melbourne, allows both journalists looking for sources to quote in stories and people who want to act as quotable sources to register on the site for the purposes of connecting the two groups.

She started in Australia and has since expanded to other countries.

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The service, created by an Australian man living overseas, not only links to phone numbers which may otherwise be unlisted, but also asks users to login using their Facebook details, which is arguably also using private information.

James (first name given only), the maker of the site, wants to create an i-Phone Ap for this service too.